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Brand Manager

Advocate Group
Up to £60k
Closing date
18 Jul 2021

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Business Sector
Food & Drink
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Job Details

Calling all Brand Managers!!

I have taken an exciting brief for a leading challenger business that has global backers with one intention in mind – to become the best Vegan brands in the market.

The business places a real emphasis on not only offering great products sold through key UK Retailers such as Tesco, Sainsbury’s, Asda, Morrison’s and Iceland, they also place a huge emphasis on sustainability.  When sourcing their products, rather than go for the “easy option”, they ensure that all products are sustainable and don’t negatively contribute to the local environment to which they are sourced.

About the role

With an established consumer base, the role of Brand Manager will be to make sure that these brands stand out in a noisy part of the industry.  The journey you will be taking these two amazing brands on is part of a larger, global movement for sustainability.

You will focus on:

-          Implementing multi-channel, multi-touch point marketing plans that deliver the brand goals by localising global brand initiatives and developing local activations – including but not limited to digital marketing, PR, advertising, social media, events and shopper marketing

-          Work with the global brand and technical teams to propose and develop NPD and then manage all new product launches in the UK.

-          Work with sales team to ensure the brand, its ranges and the shopper marketing are optimised within key trade customers across retail, wholesale and foodservice

-          Represent the brand in customer meetings

-          Build strong relationships across the organisation with a focus on the global brand team and UK sales team

-          Plan and control the Marketing Budget

-          Evaluate the ROI and performance against KPIs of all relevant marketing activity     

About you

You will have experience at Junior Brand Manager/Brand Manager level within FMCG (Food & Drink)

A proven track record of developing and moving brands forward

Launching campaigns is a key part of this role, this is an area that you will be well versed in

You will have lead on NPD Projects with a hands on role with Innovation.

A track record of increasing Sales and ROI – as much as this is a great role with a real purpose, it’s a commercial role too!


You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
1 St Peter's Square,
Greater Manchester
M2 3DE
United Kingdom
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