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Regional Sales Manager Drinks

Global Brands Limited
West Midlands Region
A generous package to attract high calibre candidates
Closing date
14 Jul 2021

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Business Sector
Food & Drink
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Job Details

Global Brands is the leading independent drinks brand development business, which owns, markets, and distributes a broad portfolio of well-known beverages across the on trade and off trade channels. Our broad range spans our award-winning Franklin & Sons premium soft drinks & craft mixer range, and well-loved brands such as VK, HOOCH, All Shook Up, Shake Baby Shake, premium spirits, and beer. We have the ambition to become the UK’s No.1 independent drinks company and our brands are available in 68 countries worldwide and growing.

During the Covid-19 pandemic our business has traded to a consistent level, due to our continued expansion into the major mult grocers and by working increasingly in new, high volume areas, such as own label products.  However, with life returning to some “normality” out there, and the on trade sector being open for business, people are rightly enjoying their rediscovered freedoms and we find trading levels returning good results.   So now we are looking to bolster our already busy field sales team with a role focussed on the West Midlands and central Wales belt. 

The Role

With our diverse portfolio of products, our Regional Sales Managers enjoy working within all sectors of the drinks market. Reporting in to our Northern Area Field Sales Manager, you will be responsible for developing our relationships and business across the on trade retail channel as well as exploring opportunities in new business channels such as regional route to market and foodservice. You will need to be a confident and highly motivated operator, with recent on trade sales experience, preferably within drinks. An up to date, established contact base would be highly beneficial.

The Person

This role will suit an ambitious and likeable individual looking to progress their career; someone who thrives working in a fast moving, entrepreneurial, environment. We recruit talented and driven candidates and we reward account managers who are willing to push the boundaries, learn rapidly, move at pace and have experience of managing a P&L. The role is field based and you will be living within the greater West Midlands region with a network of established contacts already in place. Interviews will be via on line tech initially.

The Package

Competitive salary with bonus package, Company Car or Allowance, Pension, Private Health Cover, Laptop, iPad, phone & packages to support efficiency in the role.

Twitter: @lifeatGBL



Established in 1997 by entrepreneur Steve Perez, Global Brands has grown to become one of the country’s leading independent drinks businesses. We continue to develop and diversify our offering, adding to our range of products across the premium spirits, tonics, mixers, soft drinks, RTDs and beer categories. Our 17 brands are sold in 55 countries worldwide.

At Global Brands, our vision is to continuously expand our exciting portfolio so that we always provide the best possible drinks for customers and consumers across all channels of the on and off trade.

Never satisfied with standing still, we develop new products based on the latest trends and market insight ensuring that we remain agile and at the forefront of consumer tastes and trends. Our brands are some of the best performing in the market, thanks to our dedicated team of specialists.

We pride ourselves on our dynamic innovation. In 2015, we launched a range of premium quality tonics, mixers and soft drinks, Franklin & Sons. These are now sold in 35 countries globally.

Recently, we have evolved the RTD category to create a new offer of alcoholic soda. Crooked is made using real fruit juice and contains no artificial sweeteners or flavours. It provides consumers with an alternative to fruit ciders and craft beers.

Find Us
5th Floor CASA
Lockoford Lane
S41 7JB
United Kingdom
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