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senior brand manager - media & comms

innocent drinks
W10 5BU, London (Greater)
competitive with annual bonus
Closing date
23 Jun 2021

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Business Sector
Food & Drink
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Job Details

what you'll be doing

Here at innocent, we’re going through an exciting period of growth, getting our drinks into the fridges of more drinkers across Europe.  We’re looking for someone great to join our UK marketing team as Senior Brand Manager looking after media and comms campaigns.

We have just launched our new brand platform, little drinks big dreams, across Europe and are looking for someone to ensure we maximise it here in the UK with our drinkers.

As a Senior Brand Manager, you’ll have ownership of media and comms campaigns in the UK that support the UK brand plan and are in line with our Europeans comms strategy. You’ll also have ownership of the creative development process for local campaign assets.

You’ll be working with a great bunch of people, you’ll partner with our central team on pan-European comms projects, work with our agency partners and internal creative team to deliver campaigns that we can all be proud of. You’ll also work cross-functionally with our shopper marketing team and support the brand planning process with our commercial teams too.

Our social media manager and PR & Media expert will be reporting to you, working together to ensure you deliver holistic brand campaigns across our channels that engage our drinkers, with campaigns delivered on time and within budget.

you'll have

You will have a proven track record of successful campaign management from creative development, through to media & PR plan delivery.  It’d be great if you can tell us all about how you’ve worked with digital comms, including social media strategy and content planning.

And you will also have experience in developing a central creative idea into a compelling consumer campaign at local level that delivers. Creativity is a must have for this role, we’ll want to hear about your experience with the creative development process, for assets that fit the campaign objectives.

It’ll really tip the scales in your favour if you’ve got people management experience as well.

The perfect candidate would have a strong track record across the total marketing mix, including commercial, so be just as comfortable discussing a P&L & Nielsen data as well as sharing creative feedback.

Overall, we’re looking for a fully rounded marketeer with strong brand management experience in both creative and commercial aspects of the marketing mix. 

you'll get

The chance to be part of a European Marketing team, that has just been restructured to put the consumer and category insight firmly at the heart of business decision making.  This is an exciting opportunity to work in our UK team to influence decision making on comms and shape how we engage our drinkers.

Working for our brand that is purpose-led, on a journey to be good all round, with a clear vision for growth and values led in the approach.  You’ll also get amazing Learning & Development support. This is an exciting opportunity to help grow the UK business.

As well as the standard stuff you get for turning up for work, we have some great clubs, a free breakfast and as many smoothies as you can shake a stick at.

If you think you have everything we're looking for and more, then we'd love to hear from you. You'll need to get your skates on though, as applications close on 23 June.

Dolly Parton may have worked Nine to Five but you don't have to. We're open to a chat about flexible working. No promises, but we reckon that if it's good for you, then it's good for us.

We're all about building a workplace for the future here at innocent, we believe in equal opportunities and we celebrate diversity. We’re an inclusive workplace, where everyone is welcome, everyone can be natural, and be the best versions of themselves.

You’ll help us to keep doing business the right way – keeping innocent an inclusive and inspiring place to work, using our B Corp status to inspire wider change, and reinforcing our culture of staying little as we grow big.


We've always found that there's something about modern living that makes it hard to be healthy. That's why we gave up our jobs over nine years ago and started making innocent smoothies.

The idea was to make it easy for people to do themselves some good. And to make it taste nice too.

We wanted people to think of innocent drinks as their one healthy habit; like going to the gym, but without the communal shower afterwards

We call them innocent because our drinks are always completely pure, fresh and unadulterated.

Anything you ever find in an innocent bottle will always be 100% natural and delicious -and if it isn't, get on the banana phone and make us beg for forgiveness

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