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Business Development Executive North East

KBE Drinks
North East England
£24k - 28k
Closing date
12 Jun 2021

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Business Sector
Food & Drink
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Job Details

About Us:

KBE Drinks were established in the UK 30 years ago focussing on the European development of India’s No1 beer brand Kingfisher. Since 2016, our product portfolio has enjoyed a period of rapid expansion and now represents brands from all over the world, the majority of which are part or fully owned by leading global brewers.
Our corporate mission is to promote a differentiated, authentic portfolio of leading world beers and ciders to delight and refresh consumers.

Job Purpose:

This is a high-profile position reporting to the On-Trade Retail Sales Controller with a core focus on new business development and account growth with existing trading customers within the on-trade pubs and bars sector.

We are looking for a BDE to drive commercial success, customer relationships, marketing partnerships and strategic development in the North East with independent and multiple operators within on trade environment space. This is a rare opportunity that truly offers breadth, empowerment and personal development.

Nature & Scope:

KBE’s portfolio of world lagers is perfectly matched to different international cuisines and there is a significant opportunity to drive new distribution across casual dining regional multiples and independent operators.
The right candidate will drive distribution focused on our world and discovery brands, build strong relationships with customer base and KBE’s route to market partners, win business through strong commercial skills and excellent understanding of the beer category to build best in class propositions.


o Target new business opportunities across on trade independent/regional multiple operators for KBE draught/packaged brands.
o Manage and retain relationship’s, build growth and ROS with existing customers across all brands.
o Negotiate effectively to ensure optimum profile and return (new listings, customer activation, promotional support).
o Report into and liaise on a regular basis with the Sales Controller.
o KPIs focused on distribution, volume and brand building opportunities.
o Effective networking and regularly meet with route to market partners to unlock opportunities.
o Vibrant, flexible and proactive work environment.
o True ability to manage and develop relationships within casual dining and route to market partners.

Key Behaviours:

o Strong understanding of the alcoholic drink’s category/trends particularly BWS.
o Track record of delivering distribution, volume and profit growth.
o Commercial acumen.
o Ability to develop strong network within internal and external customers
o Self-motivated with the desire to deliver and win.
o Excellent verbal communication and influencing skills.
o Hands on team member who works with pace and urgency.

Relationships & Interfaces:

• External = existing and future customers, wholesaler contacts, and ethnic suppliers.
• Internal = marketing, sales operations team, finance, senior stakeholders
• Heavy focus on new business within on trade sector.
• Managing existing business, driving brands ROS and key activation growth initiatives across customer base.

Experience & Qualifications:

• The individual must be able to offer:
• Sales experience within On Trade Drinks/FMCG sector
• PC literacy including PowerPoint, PDF and Excel
• Educated to degree level (desired) / A-Level essential
• Strong negotiation, organisation and influencing skills to drive commercial success.
• Self-motivated/ Desire to deliver results / Energise others

* Please note that a full clean driving licence is a requirement for this role.


Company Pension
Company Car
25 days holiday per annum
Competitive target driven bonus scheme


Awarding Winning Experience...

KBE is a growing, international UK based drinks organisation representing leading beers and ciders from all over the world. With a significant customer base across the UK & Europe our award winning, brand building organisation has over 25 years of trading experience.

The organisation was founded to oversee the European development of India’s No1 beer brand Kingfisher and in recent years the company has acquired distribution agreements with iconic beers and ciders from all over the world, several of which are part or fully owned by leading brewers such as InBev, Heineken, Aston Manor and Carlsberg.

KBE Drinks (registered as Kingfisher Beer Europe Ltd), was founded by Dr Vijay Mallya.

Brand Distribution...

KBE are a growing International business exporting products to over 25 European markets, and across the Middle East, South Asia and the Caribbean.

In the UK our portfolio of brands can be found in over 10,000 outlets ranging from National supermarket chains, local convenience stores, high street pubs and independent restaurants.

Our breadth and reach within the UK On Trade sector is underpinned by our extensive network of expert wholesalers and distributors delivering our brands with pride and passion.

Our Core Values

Fast Paced: We are an empowered team and get things done

Competitive: Growing our brand and winning is paramount

Entrepreneurial: We do things different to make we get heard

Flexible: We aim to find solutions that create value for everyone

Find Us
Springfield House
Sandling Road
ME14 2LP
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