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Territory Development Manager North West

KBE Drinks
North West England
£23.5k - £26.5k
Closing date
12 Jun 2021

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Business Sector
Food & Drink
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Job Details

About Us:

Kingfisher is the world’s biggest Indian Beer and is available in over 5000 on trade restaurants and bars throughout the UK, a rare opportunity has arisen to join the British Curry Channel (BCC) sales team within KBE Drinks. We are looking for a Territory Development Manager to look after a patch of approximately 500 BCC restaurants.

The individual will have experience of the On Trade, ideally beer and specifically Restaurants.
The roles core area is North West and you will have the responsibility to retain, develop and grow our brands within this area. The role will report into the Head of Sales who will encourage you to think and act like an owner and you will be empowered to think strategically to grow our footprint rapidly.

Key Responsibilities:

o Manage and retain approximately 500 independent Indian Restaurants and some Multi-site restaurant groups.
o Negotiate effectively with customers to ensure optimum profile and return (new listings, customer activation, promotional support).
o Report into and liaise on a regular basis with the Head of Sales.
o KPIs focused on distribution, volume and brand building opportunities.
o Ability to develop own gap plans to deliver success.
o True ability to manage and develop relationships across our customer base.
o Brand priority of Kingfisher whilst leveraging wider portfolio of Peacock Cider, Bombay Bicycle IPA and Sagres Portuguese Beer.
o The successful candidate will be expected to work a minimum of 4 evenings per week as this is when your customers operate.

What We Are Looking For And Essential Criteria:

o Background exposure to working with premium drinks and selling premium brands within the UK On Trade – 18 month’s minimum experience.
o Demonstrable evidence of good gravitas, passion, drive, creativity and commercial organisation skills.
o Understand the importance of working and influencing 3rd party wholesalers.
o Strong negotiation, organisation and influencing skills to drive commercial success.
o Track record of developing brands and delivering tangible success via a definite structured sales process.
o IT and PC literate – Microsoft / CRM systems.
o Passionate about beer and food within the restaurant sector.
o Sound dispense technical knowledge and understanding.
o Experience in this channel would be beneficial but not critical.
o Hindi or equivalent language skill would be an advantage but no way a necessity.

Application Guidelines:

Field based role, however the successful candidate must live on patch.


Competitive Salary
Company Car
Group Life Cover and Group Income Protection
25 days holiday per annum
Competitive target driven bonus scheme


Awarding Winning Experience...

KBE is a growing, international UK based drinks organisation representing leading beers and ciders from all over the world. With a significant customer base across the UK & Europe our award winning, brand building organisation has over 25 years of trading experience.

The organisation was founded to oversee the European development of India’s No1 beer brand Kingfisher and in recent years the company has acquired distribution agreements with iconic beers and ciders from all over the world, several of which are part or fully owned by leading brewers such as InBev, Heineken, Aston Manor and Carlsberg.

KBE Drinks (registered as Kingfisher Beer Europe Ltd), was founded by Dr Vijay Mallya.

Brand Distribution...

KBE are a growing International business exporting products to over 25 European markets, and across the Middle East, South Asia and the Caribbean.

In the UK our portfolio of brands can be found in over 10,000 outlets ranging from National supermarket chains, local convenience stores, high street pubs and independent restaurants.

Our breadth and reach within the UK On Trade sector is underpinned by our extensive network of expert wholesalers and distributors delivering our brands with pride and passion.

Our Core Values

Fast Paced: We are an empowered team and get things done

Competitive: Growing our brand and winning is paramount

Entrepreneurial: We do things different to make we get heard

Flexible: We aim to find solutions that create value for everyone

Find Us
Springfield House
Sandling Road
ME14 2LP
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