Assistant Brand Manager

P3 Search & Selection
South West England
up to £30,000 per annum plus benefits
Closing date
30 May 2021

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Business Sector
Food & Drink
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Job Details

Reporting into the Brand Manager  

Primary Duties and Responsibilities Include:

  • Drive brand passion internally and externally
  • Support the delivery of sales, profit and brand market share targets.
  • Lead, develop, execute and maximise the annual plan of cross channel activations to support the brand amongst key target consumers and key occasions to include all trade channels – take home and on trade – and key audiences such as students. 
  • Challenge our agency partners to deliver best in class execution and deliver cost effective solutions to the business
  • Manage activation spend for each of the channels and regions recommending budget allocations and working within budget parameters as agreed for that financial year.
  • Be seen as the expert on activation - monitor trends and competitor activity to ensure our brands are competitive, equipped to win and at the forefront of the shoppers mind. Share learnings with wider teams.
  • Be the champion of each channel.  The go to support for the team and indispensable conduit between channel and the marketing.
  • Provide evaluations and analysis of activations to wider teams to understand success and input learnings for future campaigns
  • Develop a working knowledge of our category dynamics and trends to ensure this support our customer and consumer brand plans.
  • Ensure all branded activity meets guidelines of trade bodies and associations.
  • Support the Brand Manager with specific projects and tasks being carried out to tackle specific brand or trading issues.
  • Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively
  • Be a proactive and valued member of the team and the broader Brand Marketing team
  • Build strong co-dependent relationships with other key functions

The Candidate

  • Food and beverages experience is essential

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