Senior Brand Manager

P3 Search & Selection
South West England
up to 50,000 per annum plus benefits & bonus
Closing date
30 May 2021

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Business Sector
Food & Drink
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Job Details

Senior Brand Manager

Flexible homeworking options.

Reporting into the Head of Marketing.

Primary Duties and Responsibilities Include:

  • Deliver sales and profit targets
  • Deliver brand market share and key pre-defined equity measures
  • Develop and drive the long-term strategic brand direction
  • Develop an insight led, innovation pipeline in line with brand strategy
  • Ensure we have a strong, differentiated product positioning that is clear internally and externally. Ensure it is applied consistently to build brand equity
  • Define the brand strategy across all Marketing Ps (product, pack, price, place, promotion/comms)
  • Own the product portfolio and brand architecture both short and long term to ensure future profitable growth
  • Develop communications strategy with support from relevant /media agencies in line with business priorities and brand objectives 
  • Monitor competitor insights and trends to ensure the brand is equipped to win and at the forefront of new opportunities
  • Work in partnership with insights to create motivating and engaging customer brand plans and present our plans externally with passion
  • Manage total brand spend on ATL budget – recommending budget allocations and working within budget parameters as agreed for that financial year. Ensure budgets are maximised and all activity evaluated, and learnings shared.
  • Ensure all branded activity meets guidelines of trade bodies and associations.
  • Lead a comprehensive Trade Communication strategy.
  • Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.

  The Candidate

  • Food and beverages experience is essential
  • Experience of having worked with retail scan, Kantar, IRI, Dunnhumby data
  • Digital marketing experience – website, digital communication & social media

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