Senior Brand Manager

Senior Brand Manager

Flexible homeworking options.

Reporting into the Head of Marketing.

Primary Duties and Responsibilities Include:

• Deliver sales and profit targets
• Deliver brand market share and key pre-defined equity measures
• Develop and drive the long-term strategic brand direction
• Develop an insight led, innovation pipeline in line with brand strategy
• Ensure we have a strong, differentiated product positioning that is clear internally and externally. Ensure it is applied consistently to build brand equity
• Define the brand strategy across all Marketing Ps (product, pack, price, place, promotion/comms)
• Own the product portfolio and brand architecture both short and long term to ensure future profitable growth
• Develop communications strategy with support from relevant /media agencies in line with business priorities and brand objectives 
• Monitor competitor insights and trends to ensure the brand is equipped to win and at the forefront of new opportunities
• Work in partnership with insights to create motivating and engaging customer brand plans and present our plans externally with passion
• Manage total brand spend on ATL budget – recommending budget allocations and working within budget parameters as agreed for that financial year. Ensure budgets are maximised and all activity evaluated, and learnings shared.
• Ensure all branded activity meets guidelines of trade bodies and associations.
• Lead a comprehensive Trade Communication strategy.
• Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.

  The Candidate

• Food and beverages experience is essential
• Experience of having worked with retail scan, Kantar, IRI, Dunnhumby data
• Digital marketing experience – website, digital communication & social media