Marketing Director

Employer
Vertex Resourcing
Location
Vauxhall C3 Days
Salary
DOE Competitive Salary + Bonus + EMI Share Options
Closing date
30 May 2021

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Business Sector
Food & Drink
Function
Marketing
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Job Details

manilife

THE BRAND:

ManiLife is on a mission to become the number one natural peanut butter brand in the UK in the next 3 years.

Through sourcing the finest peanuts from a single farm in Argentina and adopting the kind of meticulous production processes we’re used to seeing in the likes of coffee and chocolate, we create absolutely mind blowing product. Existing consumers are willing to pay more for it, more often and it’s introducing new people to peanut butter every day.

A customer list that includes the likes of Waitrose, Sainsbury’s, Ocado, Gousto, Mindful Chef, Hotel Chocolat, Farmdrop and Whole Foods Market delivering over 250% YoY growth, makes this an unbelievably exciting time to join the fray.

THE ROLE:

  • Ownership of overall brand marketing strategy and delivery of activation plans to help achieve our goal of becoming the number one natural peanut butter brand in the UK by 2023.
  • Lead the development of ManiLife’s marketing function to deliver our goals.
  • Build a compelling and innovative comms strategy – delivering digital, social media and PR initiatives that drive high consumer engagement whilst ensuring return on investment.
  • Key stakeholder in NPD and EPD projects, including design and packaging to deliver on-brand messaging and creative.
  • Ownership of marketing budget with a constant focus on delivering ROI.
  • Represent ManiLife’s marketing function at Board level as part of the senior team.

KEY GOALS:

  • Drive brand awareness and brand love at home and abroad.
  • Improve ManiLife’s understanding of the consumer to best in class.
  • Drive multi channel sales growth of at least 100% YoY through delivering best in class activation.

DAY TO DAY RESPONSIBILITIES:

  • Be a brand guardian across all markets ensuring our brand identity and tone of voice is consistent and on brand at all times.
  • Working closely with sales, operations and finance owing the planning and implementation of all Trade and Brand Marketing activity .
  • Manage and develop our existing marketing resource.
  • Develop and agree measurable KPI’s for all marketing activity.
  • Develop our consumer insight. Taking the lead on conducting bespoke consumer research as required to lead and validate marketing decisions and NPD projects.
  • Be the customer champion and continually maintain and update customer pen portraits.
  • Maintain effective internal communications to engage the company around marketing activities.
  • Consistently report on and learn from all marketing initiatives.
  • Build knowledge of the category and ensure regular reporting on what the competition is doing.

SKILLS & EXPERIENCE YOU:

  • 7-10+ years broad background in marketing within FMCG food or drink – preferably with a skew to building premium brands.
  • Experience of working in an entrepreneurial environment in FMCG SME  OR A blue chip background with smaller brand budget experience
  • Exceptional leadership skills with a strong ability to influence and negotiate across all levels internally and externally.
  • Ability to deliver at both a strategic and operational level
  • Excited by the challenge and growth opportunities within a scale-up culture.
  • Very savvy with digital and social media activity and willing to roll their sleeves up.
  • Enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility. 
  • Strong organisational skills with a proven track record in project management, delivering a results at pace.
  • Ability to react positively to rapidly evolving brand requirements.
  • Personal drive, tenacity and energy.
  • Results oriented with strong analytic skills and commercial acumen.
  • Strong communication skills both written and verbal.
  • Team player, positive, high energy and resilient.
  • Degree or equivalent

IF you have the above experience in food or drink and want to play a leading role in building something genuinely magnificent (!!) then drop your CV across to matthewh@vertexresourcing.com

Vertex Resourcing Ltd is the retained partner on this search and will be collating all forms of CV introduction to the business.

Company

vertex

Since its creation in 2006, Vertex Resourcing has become the go-to partner both for organisations in the Consumer Goods industry and individuals looking to further their career in this exciting space.

Recruiting a broad range of roles across Sales, Marketing, Category Management, Insight, MS&P, Finance, HR, NPD, Buying, Supply Chain and Digital, we’re renowned for our close relationships and high quality / low volume approach.

We typically represent individuals and handle recruitment assignments across a broad salary range from £40,000 through to £150,000 but we’re always happy to talk to those with needs outside of this.

We’re well known for our straight talking, frank and uncomplicated approach – we don’t do templates / “one size fits all” but provide an individual service to maximise exposure individuals and businesses alike.

We’re proud to work for some of the biggest names in Consumer Goods but equally to have helped many organisations at the start of their journey from innovator led start ups through to SMEs and VC buyouts.

Our high standards of professional conduct are reinforced and recognised by our status as a full member.REC Logo

Interested in being a part of Vertex?.. We pride ourselves on what we give back to those who make us a success and recently placed in the Top 5 of "Hunted's Best UK Reward Structures"

If you'd like to talk further or find out more please get in touch! 

Find Us
Telephone
+442086144180
Location
Parc House
25-37 Cowleaze Road
Kingston Upon Thames
KT2 6DZ
United Kingdom

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