Our client is a leading UK manufacturer of wooden garden products with a rich history and a strong reputation as the market leader within this industry. Due to growth, they are recruiting 2x National Account Managers to their team. DIY & Online account manager and a Trade & Builders merchant account manager.
The DIY and Online team are currently responsible for variety of accounts including: Homebase, Wayfair, Shop Direct, Costco and Argos and a number of Internet pureplays. The new NAM will take responsibility for existing accounts. The Trade & Merchant role will include customers such as Travis Perkins & Wickes.
There is a strong emphasis on sales of the product portfolio across the accounts though some will also have significant core fencing and landscaping product sales ranges.
With an ever increasing share of business being conducted via internet sales through their customer’s own e-tailing sites, the NAM needs to be conversant with e-tail processes and the consequent opportunities and issues.
The NAM team is based from the head office in, Worcestershire and internal team and stakeholder management and supply chain management can be as important as the selling side to long term success. Therefore, the successful candidate needs to be within commutable distance of the office.
their continuing success rests on a co-ordinated sales and marketing effort featuring major annual new product introductions, strong support from quality marketing collateral (on and offline) and promotions and effectively leveraging the level of control the business enjoys through its distribution arm. The sales team have also worked hard to differentiate product offers between major competitive accounts to reduce friction.
The NAM's must be able to show evidence of their understanding of these key sales and marketing ‘levers’ and of success in using them to develop business in a B2C sector context. This could be in an existing NAM role or in Key Account activity at a more junior level which clearly demonstrates the candidate’s readiness to move up at this stage in their career. Whilst DIY/Garden/Merchant sector account management experience will be particularly valued, relevant experience in other recognised B2C sectors/channels will be considered.