Category Strategy Lead - FTC

Michael Page Sales
England, South East England
Closing date
19 May 2021

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Business Sector
Food & Drink

Job Details

As the contracted Commercial Strategy Lead you are responsible for defining and designing the UK Commercial Go to Market Strategy for the mid-long term horizon. You will design a clear process to ensure this FMCG branded business can implement the plan post this role ending and identify capability gaps in the current organisation and recommend areas to up skill.

Client Details

A privately owned company that manufactures a number brand leading UK confectionery products.


You will be responsible for leading the agenda on the impending HFSS legislation, understanding the legislation and how best to navigate commercially, ensuring a share growth plan in line with a 3 year vision. You will collaborate with all departments including Sales, Marketing, Trade Marketing and Finance ensuring the plans works across the brands, customers and the category.

You will work with Sales and Trade marketing to understand what is needed to win in the UK Trade and support marketing with the plan. You will also lead on the wider sustainability piece designing the plan to hit the carbon footprint goals for 2025.
  • Lead the UK Commercial Go to Market Strategy (price and pack architecture)
  • Understand UK legislation on HFSS, plastics taxes and pum littering

  • Proven track record of commercial strategy (MS&P) and external sales roles
  • Ideally would have category development/trade marketing experience
  • Proven success in defining, designing and executing Go To Market Commercial Strategy
  • Step changed changed price/promo/pack size
  • Experience of influencing global marketing teams
  • Strong leadership and influencing skills and ability to operate strategically and in the detail.
  • Strong commercial acumen
  • IT skills of excel and knowledge of IRI/Kantar

Job Offer

A highly competitive annualised salary & package for a 6-8 month fixed term contract


Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK


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