Trade Marketing & Category Analyst

Advocate Group
Closing date
16 May 2021

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Business Sector
Food & Drink
Category Management, Merchandising
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Job Details

Are you an experienced category analyst looking for a new challenge?

Do you have experience of working with consumer products? If so then this brand new exciting role could be just what you’re looking for, the role will require you to do the following:

We are working on this exciting new role for a large client based in Rochdale. The role will be 3 days in the office and 2 days working from home

  • Analysing key market, product, and sales data to identify any strengths, weaknesses, opportunities or threats for the business.
  • Recognising actionable insights from data across multiple sources quickly and effectively
  • Translate key findings and be able to present simply and effectively to key stakeholders both internally and externally
  • Update and report market changes on a monthly basis using a number of different data sources
  • Supporting NPD and brand communication by researching market data and price positioning, as well as helping predict sales performance
  • Through the use of account specific data, identify potential opportunities to further grow the business
  • Internal Promotional analysis to highlight the best ROI activities working alongside the customer in order to support their strategies
  • Weekly tracking and updating of account specific sales data

Required Knowledge:

  • Use of IRI and Nielsen based customer information databases
  • Use of Dunhumby,I2C and other customer specific databases
  • Interest in consumer behaviour and data
  • Experience in interpreting data and gaining insight
  • Previous knowledge of SAP/BI

If this sounds like something you’d be interested in please apply today or get in touch for more information.


You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
1 St Peter's Square,
Greater Manchester
M2 3DE
United Kingdom

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