Content Marketing Executive

Employer
Michael Page Sales
Location
England, Bristol
Salary
£30000 - £240000 per annum
Closing date
29 Apr 2021

View more

Business Sector
Non Food & Drink
Function
Marketing

Job Details



The Content Executive will work with the Head of Marketing and Ecommerce to develop a multi-channel content strategy tailored to growing B2C and B2B audiences and exciting product range expansion

This role will focus on the design and implementation of a new email marketing strategy and working through a large catalogue of product descriptions, with the opportunity of ownership and development of social media channels in 2022.

Client Details

My client is a well known manufacturer and ecommerce business based in Bristol with a growing portfolio of over 22k SKUs available to trade and the general public.

Description

The role of Marketing Executive will include, but not be limited to the following:

Email Marketing Strategy and Delivery:
  • Creating an email marketing strategy to inform, excite and convert customers.
  • Designing and writing email campaigns.
  • Testing and analysis to optimise performance.


Optimised Copywriting:
  • Researching and writing regular blog posts and product guides (up to 6 per month).
  • Working with the SEO Agency to optimise content for our target keywords.
  • Working closely with the Ecommerce Executive to publish content on the site and analyse performance.
  • Work with the Bailey Marketing Team and other stakeholders to produce off-site content.




Product Descriptions:
  • Writing product descriptions for new accessories, products, and large catalogue of spare parts.


Supporting New Product Launches:
  • Supporting the development and marketing of new products such as product naming, press releases, adverts and other launch content.


Profile

The successful Marketing Executive will posses the following skills and attributes:

  • Excellent standard of written English.
  • Ability to write for a range of audiences and platforms.
  • Thorough research skills.
  • Ability to plan and schedule multiple content pieces, working to publishing deadlines.
  • Strategic thinking and ability to collaborate with multiple stakeholders to create a dynamic content plan.
  • Understanding and experience of email marketing.
  • Enthusiasm for learning about new products.


Job Offer
  • Permanent
  • Full time
  • £24,000-£30,000
  • Flexible working pattern (8.30am until 5pm with a 3.30pm finish on a Friday)
  • Free onsite parking
  • 25 days holiday plus bank holidays (company shutdown during xmas period)
  • Competitive pension scheme, starting at 4% and incrementally increasing to 12% ER contribution depending on length of service
  • Wellbeing strategy including occupational health and EAP support

Company

Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK

 

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