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Global Brands Limited
Closing date
1 May 2021

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Business Sector
Food & Drink
National Accounts, Sales
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Job Details


Global Brands is the leading independent drinks brand development business, which owns, markets, and distributes a broad portfolio of well-known beverages across the on trade and off trade channels. Our broad range spans our award-winning Franklin & Sons premium soft drinks & craft mixer range, well-loved brands such as VK,  HOOCH, All Shook Up, Shake Baby Shake, premium spirits, and beer. We have the ambition to become the UK’s No.1 independent drinks company and our brands are also available in 68 countries worldwide

During the Covid-19 pandemic our business has traded to a consistent level, due to our continued expansion into the major mult grocers and by working increasingly in new, high volume areas, such as own label products.   As we now begin to see the gradual reopening of all hospitality sectors, we are ready to jump right back in to the on trade sector and bolster our sales team with a role focussed specifically on the London markets. This unique role will present the opportunity for quick progression through our business. For the right person, the intention is the BDM role will develop quickly over a period of 18 months, leading to a promotion to Field Sales Manager, taking responsibility for our entire London team and strategy.  

Who are we looking for?  An already experienced drinks sales operator, based in greater London, with a wealth of London connections, ready and eager for a rare career opportunity to grow in to a management position.

Key responsibilities within the job are:

•    Deliver growth through Business Development and Business Planning (JBP);
•    Deliver the P&L expectations for this Business Unit through expansion of existing business and generation of new business/channels thus increasing volume, distribution and profit of GBL’s premium portfolio;
•    Prepare contractual proposals grounded in clear commercial rationale and in line with internal statements of authority & approval processes. A demonstration of total account management including all aspects of category mix that successfully delivers the account plan/s;
•    Developing marketing propositions and strategies, in collaboration with our large in house marketing team in HO, whilst maximising GBL profitability; 
•    Embrace a peer to peer coaching culture that enables you to learn from colleagues in delivering greater efficiencies, effectiveness and growth for the business; and
•    Development in skillset and results of direct report.  You will be supported to achieve this by your London Sales Manager with 6 weekly review meetings in place where you will be expected to show your progress and development

Skill set

•    Comprehensive drinks sales experience.
•    Strong commercial and communications skills.
•    Presentation and negotiation skills at CBM level.
•    Ability to interface confidently both internally and externally and at all levels.
•    Category/brand knowledge across all drink segments.

Global Brands Ltd proudly manages all its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.

Twitter: @LifeatGBL

WhatsApp: Recruitment@GlobalBrands


Established in 1997 by entrepreneur Steve Perez, Global Brands has grown to become one of the country’s leading independent drinks businesses. We continue to develop and diversify our offering, adding to our range of products across the premium spirits, tonics, mixers, soft drinks, RTDs and beer categories. Our 17 brands are sold in 55 countries worldwide.

At Global Brands, our vision is to continuously expand our exciting portfolio so that we always provide the best possible drinks for customers and consumers across all channels of the on and off trade.

Never satisfied with standing still, we develop new products based on the latest trends and market insight ensuring that we remain agile and at the forefront of consumer tastes and trends. Our brands are some of the best performing in the market, thanks to our dedicated team of specialists.

We pride ourselves on our dynamic innovation. In 2015, we launched a range of premium quality tonics, mixers and soft drinks, Franklin & Sons. These are now sold in 35 countries globally.

Recently, we have evolved the RTD category to create a new offer of alcoholic soda. Crooked is made using real fruit juice and contains no artificial sweeteners or flavours. It provides consumers with an alternative to fruit ciders and craft beers.

Find Us
5th Floor CASA
Lockoford Lane
S41 7JB
United Kingdom
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