Brand Marketing Manager

Advocate Group
Home Based with 2 days travel to Dunstable
Salary up to £55k
Closing date
29 Apr 2021

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Business Sector
Food & Drink
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Job Details

Title – Brand Marketing Manager

Location – Home Based with 2 days travel to Dunstable 

Salary up to £55k

I am shortlisting for a newly created Brand Marketing Manager role with a leading FMCG business that is going through a period of Hyper growth.  Their health and environmentally focused product is taking the UK market by storm!

Coming in to a close knit team, you will focus on all things brand.

Working with the Global team, your focus will be on the local plan.  With the new products forthcoming, innovation is a key focus.

As part of the role, pricing and promotions will be an area of focus as the business transitions from becoming customer to consumer focused. 

Responsibilities will include:

  • Understand our consumers and use insight to generate strategies and initiatives to deliver growth.
  • Feed into the creation of the marketing strategy and annual plan
  • Deliver the in-year plan, including scale innovation.
  • Lead/support on communications - create, execute, and manage marketing programs and campaigns.
  • Understand competitor activity/threats and lead action plans.
  • Lead all shopper/consumer research with the Global insights team.
  • Report on portfolio performance and the key drivers of that performance and make recommendations for optimisation.
  • Create and own the product portfolio – which products should be listed, in what order, how and where.
  • Manage the P&L impacts of any changes to range, price, promotions, and architecture.
  • Work with the sales team to build retailer relationships and grow distribution.
  • Link with global contacts in other BUs and at Head Office to deliver initiatives and share key learnings.
  • Review and analyse the effectiveness of activities and make recommendations for optimisation.

About you:

  • You will have experience of working within a similar role ideally within FMCG/Consumer products
  • Solid communication skills with the ability to influence at all levels
  • Experience of working in a matrix organization is preferred
  • You will enjoy working in a fast-paced, team-oriented environment, enjoy being challenged, and value the opportunity to make a difference. 

So, if working in an autonomous, growing brand with a real conscious appeals to you then you should 100% hit the apply button!


You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
1 St Peter's Square,
Greater Manchester
M2 3DE
United Kingdom
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