Position: EMEA Consumer Insights Senior Manager

Based in: Haddenham, United Kingdom              

MAIN RESPONSIBILITIES:

• Support the definition & implementation of the Insights transformation plan for EMEA in close collaboration with the innovation, digital and data transformation.
• Run Brand Health & Equity studies working with multiple stakeholders across Brands teams including Schwartz, Ducros, Kamis, F&F and others
• Work with the Marketing Research agencies to conduct primary and secondary research for product usage insights.
• Generate Insights from Social media and Digital insights platforms (e.g. CODEC) to inform content & media briefs, Work with Marketing teams to embed these in the briefs.
• Work with Digital & Communications team to drive Consumer segmentation and Digital Audience definition and Insights for media targeting.
• Support the EMEA Innovation team to deliver New Product Development (NPD) Insights including strategic direction, concept development, Testing & Validation.
• Lead the usage of market-leading self-serve tools like Toluna, Zappi for adhoc and ongoing research to understand cooking at home behaviour and help forecast Brand demand.
• Work with commercial teams to deliver actionable Shopper Insights.
• Maintain the consumer insights portal and drive active use.
• Manage Consumer Insights Budget and propose ideas to optimize spend.
• Market trends spotting using traditional research and modern insights tools (social listening Sprinkler and google search trends, Mintel, Kantar etc) to inform NPD and Content.
• Strong stakeholder management and presenting research findings experience.
• Play a pivotal part in the insights driven decision-making process for business planning and growth.

CANDIDATE PROFILE

• Master’s Degree.
• Consumer insights expertise with FMCG companies, running research surveys, focused groups and presenting findings. 
• Trends spotting and using modern insights techniques including social listening, google and digital trends 
• Excellent communication, presentational, and process skills.
• Collaborative and works well in a project/team environment.
• Excellent analytical, quantitative, organizational, and prioritization skills are required.
• Strong time management and stakeholder management skills are required.
• Strong business acumen to prioritize opportunities.
• Experience in regional environments, ability to work across various cultures & capability levels, understanding regional trends across EMEA region.
• Progressive Mindset.