Grounded Drinks
Closing date
16 Mar 2021

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Business Sector
Food & Drink
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Job Details


SALES executive

Who are we?

GROUNDED® is a vc-backed, purpose-led London-based start-up.

We make plant-based functional drinks with absolutely no cr*p in them. 

Run by two like-minded school friends, we launched 4.5 years ago and have sold our previous range into the likes of Sainsburys, WHSmith, Harrods, Harvey Nichols and Fortnum & Mason. 

We launched the UK’s first 100% natural plant-based protein shakes back in September and have gained a number of premium retailer listings since. We’re currently stocked in the likes of Selfridges, Planet Organic, Soho House, virgin active and Gymbox. We’re now based out of Soho Works in White City and are looking to expand our team (although of course at present we are wfh!).

THINGS we make

Plant-Based Protein Shakes (launched Sept ’20)



We’re looking for a results driven & energetic Sales executive who believes in our products and ethos. This will be a demanding and hands-on role where you’ll be an integral part of a fast growing, purpose-led, sustainable f&b brand. There is a huge opportunity here for career progression; while helping build and manage a successful sales team as we grow. You’ll be implementing our sales strategy across foodservice, premium independents and indeed some export opportunities. You will be responsible for creating and managing leads throughout the entire sales cycle, and then managing the accounts once they have been converted. We’ve put together a very generous (and uncapped) commission structure, which offers one off commission for gaining new accounts & a % of revenue from these accounts for 12 months.

Starting salary: Competitive  

competitive target-based bonus (uncapped)

Starting date: March/April 2021.


  • Several years of experience selling within FMCG (specifically F&B)
  • Excellent selling, communication and negotiation skills
  • Understand and believe in the brands ethos and range of products
  • Genuine people person
  • Experience growing sales within a fast-growing company
  • Hunger to acquire new customers while keeping the long-term interests of the business in mind.
  •  Highly motivated and target driven with a proven track record in sales
  • Prioritizing, time management and organizational skills
  • BSc/BA degree or equivalent

What you’ll be doing

  • Selling in GROUNDED’s plant-based protein shakes to Foodservice, Independents & Grocery.
  • Actively pursue sales leads through emails, phone calls, field sales & brand events.
  • Negotiate pricing with potential customers
  • Organising samples for potential customers
  • Establish, develop and maintain strong relationships with customers
  • Working with and coordinating sales efforts with external partners to secure new customers 
  • Updated CRM with new leads, contacts and progress
  • Analyse the different sector/channels, tracking sales 
  • As the sales team grows, you will be required to manage the team.


Our beliefs

here are 5 principles we live by:

  1. Quality first. Always. 👌
  2. Simple is good 👍
  3. No BS. Ever 💯
  4. The best deals are win/win ones 🤝
  5. Nature Knows Best 🌍

our personality

As a brand, as people, and who we click with.


  • A can-do attitude and positive approach to problem solving
  • Being resourceful & working smart. Working with what you have and making the most of it
  • Original, unconventional thinking - thinking beyond the norm even if it’s a bonkers idea
  • Being positive when things get tough- seeing the upside in any situation so that a problem is seen as an opportunity


  • Down to earth and unpretentious
  • Straightforward and to the point
  • True to self
  • Genuine, transparent and honest throughout
  • Strong moral code; ‘always do the right thing’


  • Not afraid of the unknown and willing to take on challenges - daily
  • Can defend your ideas, and equally acknowledge when it’s not quite working
  • Bold and secure in your views so you can say ‘I don’t know’ when you don’t...
  • Concise, get to the heart of what you want to communicate
  • Not hysterical, approaching things in a cool, calm & collected way
  • Determined and resilient.

Why join us?   

  • Opportunity to be one of the first employee at Grounded & be a genuine part of the story
  • Uncapped bonus – competitive targets based commission structure
  • Huge opportunity for career progression
  • Work life balance – If you need to leave early, just come in earlier, we’re not fussed!
  • Company Breakfast every Monday (once places open up again!)
  • Office drinks on Fridays ON THE HOUSE

Apply now by emailing your CV and cover letter to

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