Category Manager

Advocate Group
Leeds, West Yorkshire
Closing date
13 Mar 2021

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Business Sector
Food & Drink
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Job Details

Due to the over performance of the Convenience Channel, there is an exciting new opportunity to come into a global business and really add value from the moment that you start!

Key areas of focus

  1. To drive insight and actions from analysis of the market and consumer data and identify market shifts and trends. To ensure both internal and external customers understand category performance and act on recommendations, through regular engagement (reporting & presentations).
  1. To work closely with the sales team to maximise the performance of priority ranges within customers to improve distribution and ensure delivery of the commercial plan.
  1. To build relationships and trust with key customers to positively influence core category performance for mutual benefit. Customer engagement through Category Reviews, Range Reviews, New Product Presentations and customer specific work e.g. Promotional analysis, Total Frozen category recommendations.
  1. To work with ecommerce and commercial leads to build and execute a category growth plan for online.
  1. To execute shopper activation plans to realise category growth opportunities in line with the Category Vision. To ensure both internal and external alignment with retailer, brand, and category strategies.


Analysing and interpreting data to presenting conclusions and recommendations 

Working within a Category Management/Marketing team 

Working with data from data providers such as; dunnhumby, Tesco link, Retail Link

Developing and implementing shopper marketing activity 

Now, what are you waiting for, press that "Apply" button, and let's get talking!



You're experts in your industry, so you need a recruitment partner with the same level of understanding. With The Advocate Group, you can feel safe in the knowledge that our recruiters are expertly equipped to help you fill business roles across all areas of your organisation.

As your recruitment partner, we operate as an extension of your brand to provide a clear, consistent and positive candidate journey to elevate your business as an employer of choice. Partner with The Advocate Group to ensure the very best in industry representation and gain access to exclusive career opportunities.

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. 

Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT; we can assist you with recruitment projects up to executive level. 


► 0333 772 7200


Find Us
0161 639 0080 / 020 7871 8000
The Advocate Group
1 St Peter's Square,
Greater Manchester
M2 3DE
United Kingdom
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