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Digital Marketing Manager

Employer
P3 Search & Selection
Location
South East England
Salary
up to £50,000 plus car allowance
Closing date
28 Feb 2021

View more

Business Sector
Food & Drink
Function
Marketing
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Job Details

My client is a Food Manufacturing business and they are looking to strengthen their Marketing team with the appointment of a Digital Marketing Manager.

The purpose of this role is to take responsibility for the clients’ Digital presence to increase traffic and drive sales through the platform.

Responsibilities:

  • Develop and oversee all aspects of Digital Marketing strategy on a global basis including, email, social medial, advertising and marketing databases on a global scale.
  • Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Review Google Analytics and any other performance data on a regular basis.
  • Identify the latest digital trends and activate with pace to ensure the brand remains competitive
  • Support the marketing team as per business with requirements with projects outside of the Digital scope.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals ( KPIs).
  • Identifies trends and insights, optimising spend and performance based on findings.
  • Collaborate and build successful relationships with both internal and external stakeholders including managing agencies for outsourced projects.
  • Utilise analytics to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Marketing liaison to key retail customers to build on relationships and improve shopper marketing and in store digital efforts.

 

Experience, Knowledge and Skill Required:

  • A degree within a Business-related discipline
  • Proficient in Digital marketing tools such as MailChimp, Google Analytics & Ad-words.
  • Solid understanding of HTML and JavaScript.
  • Highly creative with keen eye for detail.
  • Previous experience within the FMCG particularly within the Ethnic sector.
  • Strong commercial skills with excellent commercial awareness .
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