Wholesale Sales Manager

Employer
Nova Search & Selection
Location
South West London
Salary
c£35,000
Closing date
22 Jan 2021

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Business Sector
Food & Drink
Function
Sales
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Job Details

This company is on a mission to become the number one natural peanut butter in the UK in the next 3 years and there is no doubt that they are going to do it. They have a great retail customer list as well as dealing with first class online stores, so it’s a fantastic time to join them.

THE ROLE:

As Wholesale Sales Manager, You will be ultimately responsible for ensuring that the roots from which this company has grown continues to boom as the business changes shape . This role is as much about maintaining and growing brand affinity as it is about consumer acquisition and sales growth. Many FMCG brands consider Wholesale a starter role – this is absolutely not the case here as you will be responsible for growing a £1m+ roster of accounts, maintaining & developing 100+ relationships in a strategically vital channel.

KEY GOALS:

Manage and grow the wholesale & out of home channel to become the No.1 PB brand in the sector by 2022.

  • Establish the company as the number one Natural Peanut Butter brand in wholesale & out of home through proactively managing all wholesalers, negotiating best in class annual promotional & marketing plans with a particular focus on brand building accounts.
  • Establish the company as the loved Peanut Butter brand in the channel through ownership and development of the indies love plan.
  • Work collaboratively with brand building accounts to grow our out of home presence through delivery of best in class brand partnerships.
  • Grow the company outside our stronghold of the south east, working alongside marketing to develop and implement a regional strategy.
  • Develop new and widen existing distribution maximizing the public’s opportunity to discover and enjoy the brand.

DAY TO DAY RESPONSIBILITIES:

  • Ensure full product range is in all key independent stores (1kgs and 295g jars) as well as selling in NPD.
  • In all key accounts max out secondary space/display opportunities, ensure sufficient stock levels and continue to build outstanding relationships with store managers.
  • Build creative plans with key restaurants, bakeries & recipe box accounts to ensure we are building brand equity in the right places.
  • Gain and share insights on opportunities and risks through creating sales reports p/wholesaler including promotional activity analysis, reporting to Sales Director.
  • Forecasting for the accounts you are responsible for, being abreast of their future demand needs.
  • Weekly contact with buyers and resolving issues, updating with latest news, new products/promos & being main point of contact for all comms, in and out.
  • Deliver annual plans for all wholesale accounts and key stores and work with marketing department to layer on below the line activity and maximise impact.
  • Organise and (if necessary) carry out in-store tasting sessions and other retailer marketing activity.
  • Develop new distribution in line with the business’ strategy.

SKILLS & EXPERIENCE

Essential:

  • 4+ years’ experience within the food and drinks sector with at least two of them working in UK wholesale.
  • Highly numerate, commercial and analytical with a strong aptitude for excel.
  • A creative and entrepreneurial self-starter.
  • Highly organised, able to multi-task and flex as the business needs grow and change.
  • A strong communicator who loves meeting people, you will deal with multiple buyers, managers & a vast array of personalities.
  • Strong team player
  • Ambitious and energetic.
  • Confident in making decisions.
  • Comfortable working in an ever changing & demanding environment
  • Nova Search & Selection is acting as an employment agency for this role.
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