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Consumer Insight & Category Strategy Lead (Full-time or part-time)

innocent drinks
W10 5BU, London (Greater)
Closing date
19 Jan 2021

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Business Sector
Food & Drink
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Job Details

What you'll be doing

Here at innocent, we are going through an exciting period of growth, getting our drinks into the fridges of more drinkers in the UK and beyond. So, we’ve created a shiny new role and we are looking for a Consumer Insight and Category Strategy Lead (UK) to be the voice of the consumer (or drinker as we like to say here) and keep the drinker at the heart of the business.  We have some flexibility for this role to be full-time or 3/4 days a week. 

You'll use your knowledge of what the drinker wants, needs, and values to challenge internal thinking to ensure innocent builds and executes winning plans. You’ll work with retailers to support those plans, delivering the triple win. 

You’ll be part of the UK Marketing Leadership team, and also work closely with the European Consumer Insights and Category Strategy team. You’ll be strengthening and growing the innocent brand and business through helping to shape the European Category Strategy, and then adapting and helping to implement it within the UK market.  You’ll also support the Category Development & Shopper Experience Lead to coach and develop their team and you’ll work closely with Brand & Portfolio too. 

Externally, you’ll have your ‘finger on the pulse’ through monitoring market, category and competitor data, developing clear and simple reporting structures to the business. You’ll elevate consumer, shopper and category understanding across the market by creating a culture of continuous insight. Ensuring Insight & Category is at the forefront of new ideas.

Overall, this role brings together consumer insight and category strategy within the local market. You’ll manage all Insight & Category Strategy related processes, including external relationship management and budgets, championing the voice of the drinker in everything we do. 

You'll have

• Full knowledge of the Marketing and Category Mix - both strategic and operational.  You'll need experience of category development, big classical protocols for leading with insight and of developing a category strategy. Agency side and FMCG experience is a plus, but not a must. 

• Strategic thinking ability and you’ll be highly analytical, future-thinking with a growth and game-changing mindset.  You’ll keep the drinker at the forefront of the agenda, thinking with insight to impact decisions and co-build winning strategies and plans.

• Strong leadership skills and you’ll be a team player. You’ll be able to navigate a matrix organisation and influence effectively cross-functionally by being collaborative in approach, yet able to manage conflict resolution and create impact.

You'll get

The chance to be part of a European Marketing team, that has just been restructured to ensure the drinker is at the heart of business decision making.  Working for our brand that is purpose-led, on a journey to be good all round, with a clear vision for growth and values led in the approach.  You’ll also get amazing Learning & Development support.

As well as the standard stuff you get for turning up for work, we have some great clubs, a free breakfast and as many smoothies as you can shake a stick at.

If you think you have everything we're looking for and more, then we'd love to hear from you. You'll need to get your skates on though, as applications close on 19 January.  

Dolly Parton may have worked Nine to Five but you don't have to. We're open to a chat about flexible working. No promises, but we reckon that if it's good for you, then it's good for us.

We're all about building a workplace for the future here at innocent, we believe in equal opportunities and we celebrate diversity. We’re an inclusive workplace, where everyone is welcome, everyone can be natural, and be the best versions of themselves. You’ll help us to keep doing business the right way – keeping innocent an inclusive and inspiring place to work, using our B Corp status to inspire wider change, and reinforcing our culture of staying little as we grow big.

No agencies please.


We've always found that there's something about modern living that makes it hard to be healthy. That's why we gave up our jobs over nine years ago and started making innocent smoothies.

The idea was to make it easy for people to do themselves some good. And to make it taste nice too.

We wanted people to think of innocent drinks as their one healthy habit; like going to the gym, but without the communal shower afterwards

We call them innocent because our drinks are always completely pure, fresh and unadulterated.

Anything you ever find in an innocent bottle will always be 100% natural and delicious -and if it isn't, get on the banana phone and make us beg for forgiveness

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