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Marketing Executive

Employer
Grounded Drinks
Location
London (Central), London (Greater)
Salary
Up to £30,000 per annum
Closing date
18 Jan 2021

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

We’re looking for a unique, energetic & driven marketer who shares our love for all things plant-powered. You’ll be managing the daily marketing activities of the brand and taking the lead on communication & brand growth. This is a hands-on role where you’ll be an integral part of a fast growing, purpose-led, sustainable f&b brand.

What you’ll be doing in a snapshot
•    work closely with the 2 founders to drive overall brand awareness and sales
•    help formulate grounded’s ongoing marketing strategy
•    oversee & execute all brand and marketing endeavours (on and offline)
•    engage with the target audience and find new niches and opportunities
•    track and analyse the performance of all campaigns
And specifically
•    oversee social media accounts & content – manage social intern ensuring relevancy, great story telling, engaging content, applicable influencer relationships and overall out of the box thinking
•    paid social media – understand campaign strategy and liaise with external campaign manager
•    emails – manage & maintain email campaigns through klaviyo
•    website - ongoing management of shopify site including blog posts & recipes, homepage refreshes & product updates
•    pr – manage publicity & appearances in press and other media, liaising with freelance pr manager to ensure commitment and evidence of meeting kpis
•    marketing materials - managing all designed printed marketing materials
•    shopper marketing – help increase sales & activation in-stores. Online & offline, across independents and grocery, including sampling
•    events - sourcing, organising and running all trade and consumer events (when applicable again)
•    collaborative opportunities – seeking these to further raise grounded’s profile
•    budgeting - help prepare and manage the marketing budget on a quarterly and annual basis
•    reporting - measure and report on the performance of marketing campaigns, gain insight and assess against goals

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