Marketing Executive
- Employer
- Grounded Drinks
- Location
- London (Central), London (Greater)
- Salary
- Up to £30,000 per annum
- Closing date
- 18 Jan 2021
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
We’re looking for a unique, energetic & driven marketer who shares our love for all things plant-powered. You’ll be managing the daily marketing activities of the brand and taking the lead on communication & brand growth. This is a hands-on role where you’ll be an integral part of a fast growing, purpose-led, sustainable f&b brand.
What you’ll be doing in a snapshot
• work closely with the 2 founders to drive overall brand awareness and sales
• help formulate grounded’s ongoing marketing strategy
• oversee & execute all brand and marketing endeavours (on and offline)
• engage with the target audience and find new niches and opportunities
• track and analyse the performance of all campaigns
And specifically
• oversee social media accounts & content – manage social intern ensuring relevancy, great story telling, engaging content, applicable influencer relationships and overall out of the box thinking
• paid social media – understand campaign strategy and liaise with external campaign manager
• emails – manage & maintain email campaigns through klaviyo
• website - ongoing management of shopify site including blog posts & recipes, homepage refreshes & product updates
• pr – manage publicity & appearances in press and other media, liaising with freelance pr manager to ensure commitment and evidence of meeting kpis
• marketing materials - managing all designed printed marketing materials
• shopper marketing – help increase sales & activation in-stores. Online & offline, across independents and grocery, including sampling
• events - sourcing, organising and running all trade and consumer events (when applicable again)
• collaborative opportunities – seeking these to further raise grounded’s profile
• budgeting - help prepare and manage the marketing budget on a quarterly and annual basis
• reporting - measure and report on the performance of marketing campaigns, gain insight and assess against goals
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