Digital and E-Com Manager

Are you a Consumer Product Digital Marketing professional who has driven Direct to Consumer strategies?

Would you like to work for an international drinks brands who are known for their authenticity and quality?

About the role

Working with both UK and International stakeholders, you will play a pivotal role in driving the UK Digital Marketing and customer acquisition strategy.

Responsibilities and Activities

You will be responsible for managing the digital & e-commerce strategy and achieving revenue/profit objectives across E-Commerce in the UK; including the D2C channel.

Working alongside the global business and Marketing lead you will develop the UK Digital & E-commerce strategy. Ultimately, you will be responsible for improving total UK e-commerce capability to set the UK as “best in class”. In addition you will have support-level responsibilities for Digital Marketing across the brand inclusive of social media.

This role will be instrumental in driving the digital strategy and you will have accountability for the E-com P&L across the entire portfolio

Given the nature of the role; dynamic, out of the box, thinking and quick action to maximise and monitor both long- and short-term opportunities will be required; along with a comfortable understanding of the D2C ecosystem inclusive of performance marketing and digital media, affiliate and referral, loyalty and subscription programmes, and general digital transformation.

About you

• Strong experience within digital and e-commerce with an FMCG or Consumer Product business
• Experience working in a D2C environment is essential, with knowledge of pureplay e-tailers preferred.
• Experience of Digital Marketing & Strategy, both commercial and brand led preferred.
• Understanding of the entire online purchase funnel.
• Experience with Adobe and Google Analytics.
• Passion for achievement; integrity and drive with a strong desire to make things happen.
• Demonstrate financial and commercial acumen and strategic thinking.
• Experience in P&L and Revenue management.
• Strong negotiation and stakeholder management skills.