MS&P / Trade Marketing Manager

Michael Page Sales
England, South East England
Closing date
7 Dec 2020

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Business Sector
Non Food & Drink
Category Management
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As a key member of the commercial team you'll be responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level for a power consumer brand.

Client Details

A global Healthcare OTC company with a plethora of market leading and household recognisable brands.


As a key member of our commercial team, the incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level across a customer group.

  • Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
  • Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
  • Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
  • Recommend efficient and effective pricing and promotion strategies in accordance with category success models
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution, 4Ps gap analysis and development of specific plans for corrective action
  • Champion NPD market entry and execution. Includes tracking and analysing 4Ps in-market implementation
  • Develop and present Market/Consumer/Category trends to key Customers and understand competitors' 4P strategy
  • Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy
  • Development of trade spend guidelines, performs top-line allocations, reviews and authorises field trade spend
  • Helps develop national and/or local account-specific promotional programs/key events
  • Help with the Demand Planning of products

  • Sales (national account management), Trade Marketing background OR MS&P, with strong category management experience within FMCG
  • Demonstrable commercial acumen and good understanding of the Customer Management Process
  • Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
  • Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed
  • Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data) with advanced excel and technology skills

Job Offer

Highly competitive package + benefits scheme

Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK


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