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Global Online Brand Strategy Manager – Mat Cover Contract

Clear Edge Search & Selection Ltd
South East
Competitive salary & package
Closing date
9 Dec 2020

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Business Sector
Food & Drink
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Job Details

Global Online Brand Strategy Manager – Mat Cover Contract

Competitive salary & package

South East

My client is a well-loved known and respected branded global FMCG business based in the South East. The business operates in a truly exciting category and one that from an eCommerce perspective is set to grow. As a plus £1bn business, they experienced double digit sales growth and double digital top line growth last year and were revered for new product launches.

They imminently have a member of their global team going on mat leave and require an experienced Online Brand Strategy Manager to fill her shoes and establish their role as a link between eCommerce and & key brands, ensuring online spend is as effective and efficient as possible. This is a key role and as such, requires an experienced individual who can come in and hit the ground running and make a real impact.

Responsibilities to include:

Brand/eCom Strategy Integration

  • Establish role of eCom within Brand and Commercial Strategy
  • Develop strategic innovation for eCom
  • Establish investment requirements at a brand level
  • In collaboration with comms planners, create and manage omnichannel and tactical eCom-only campaigns with bricks and clicks retailers

Digital Commerce Activation

  • Ensure Seamless Consumer experience of brands across online commerce channels
  • Look at total digital commerce ecosystem and identify opportunities for brands to utilise any new or existing tech channels


  • Audit quality of content across the business and which agency partners are used to create it
  • Sharing of best practice and content guidance within the markets
  • Co-ordination of Content and Connections Managers 

Analysis and performance metrics

  • Track and monitor and analyse online metrics and use insights to optimise campaigns accordingly

Skills and experience:

  • Previous experience of working in a Consumer business, preferably FMCG, in a strategic digital marketing & eCommerce role
  • Very strong performance marketing experience including paid search
  • Working knowledge of retailer media and advertising platforms such as Amazon Media and Criteo
  • Strong commercial understanding, able to understand ROI on online spend per brand
  • Robust analytical capability, able to evaluate different metrics to understand campaign ROI
  • Previous collaborative working with Brand teams
  • Track record of key stakeholder engagement and influence

This is an excellent opportunity for an experienced professional to work with one of the world’s most renowned spirits businesses, driving sale of their brands online in 5 key markets.

If you have the right technical capability as well as strong project management skills and the ability to work collaboratively with various cross-functional stakeholders, then please send an up to date copy of your CV to:



Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Contact Us
  • Lister House
  • Lister Hill
  • Leeds
  • LS18 5AZ
  • GB
  • 0113 2054970
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