Head of Sales - Home Improvements

Michael Page Sales
England, South East England
£70000 - £80000 per annum + car + bonus
Closing date
13 Nov 2020

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Business Sector
Non Food & Drink
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We are working with a market leading home improvements business on an exciting Head of Sales role.

Client Details

Based in South East England my client are a market leading home improvements business. With over 40 years' experience in the market, a national remit and innovation at the heart of what they do this is a very exciting business to join.

Like many businesses Covid was difficult for them but they have utilised their experience in the market and their very established leadership team to come through it and have exciting and ambitious plans for 2021.

The business are a market leader and a very recognisable brand, this is a very exciting time to join a business massively on the up after a difficult 2020!


The Head of Sales role is a crucial role in the business, you will be responsible for developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve your financial targets and duties will include driving annual sales targets across the sales team.

The Head of Sales - Home Improvements:

- Drive sales and year on year growth across the national sales team

- Manage the existing national sales team - mix of employed staff and self-employed sales agents

- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume and profit for existing and new products

- Act as a change leader and role model in driving the cultural and process changes needed to support the business plan

- Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors

- Work closely with colleagues on cross-territory opportunities and other internal teams on marketing materials and cause studies

- Understand the competitive landscape and market trends

- Understand and effectively communicate the company's value proposition

- Establish and adjust selling prices by monitoring costs, competition and supply and demand

- Oversee and maintain sales staff by recruiting, selecting, orienting and training self-employed population

- Ability to identify and solve client issues strategically

- Work with internal teams to ensure the highest level of customer service

- Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement

- Ensure reports and other internal intelligence and insight is provided to the sales organization

- Analyze pipeline and lead data, deliver periodic reporting to the teams across the business providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, Win/Loss, Age

- Report on key KPIs related to the lead and the opportunity waterfall in order to implement a consistent closed loop between marketing and sales

- Through reporting and analytics, validate the quality of the lead and pipeline data and provide guidance to improve the overall data quality

- Define contact and account quality standards in the database, defining processes and data acquisition strategies

- Monitor the quality of sales information and define data improvement programs


The Head of Sales - Home Improvements:

- Experience managing a national sales team

- Experience managing both employed and self-employed staff

- Experience selling B2C is essential

- Proven track record delivering strategic sales growth across a sales team

- Demonstrable experience as Head of Sales,

- Ability to communicate, present and influence all levels of the organization, including executive and C-level

- Proven ability to drive the sales process from plan to close

- Proven ability to position products against competitors

- Excellent listening, negotiation and presentation skills

- Excellent verbal and written communications skills

- Maximising company profit

- Foreseeing and avoiding stagnation in the marketplace

- Forming sales strategies to keep your company competitive and innovative

- Excellent interpersonal skills, with the ability to communicate effectively with board members and SMT and work with cross-functional teams, for both Sales and non-Sales audiences.

Job Offer

The Head of Sales - Home Improvements:

£70,000 - £80,000 per annum

Company Car


Other Company Benefits

Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK


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