Head of E-Commerce - FMCG

Michael Page Sales
England, Berkshire, Reading
£55000 - £60000 per annum
Closing date
14 Oct 2020
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I am working with a rapidly growing FMCG business based in Reading on a Head of E-Commerce - FMCG role.

Client Details

My client is one of the fastest growing FMCG brands in the UK market. With vast investment and repeated year on year growth since they enter the UK market just under 10 years ago this really is an exciting business to join.

The business pride themselves on creating a tasty, healthy product that contains very little sugar.

Alongside NPD, marketing and sales the business has invested in a number of high profile sponsorship deals, one of which being a leading sports club.

My client is now entering the next critical period of its development and is looking for a brilliant Head of E-Comm to drive their online business and sell more products.


The Head of E-Commerce - FMCG:

Purpose of role:
  • Grow my client's sales across all current e-comm platforms (Amazon, Amazon Fresh, Shopify, Ebay and Ocado)
  • Identify and grow sales across additional e-comm platforms
  • Use paid social media budget to drive sales across relevant e-comm platforms
  • Pick up a variety of additional projects dependent upon your skills and experience e.g. organic social

Key skill:

A deep understanding of how to grow sales across digital e-comm platforms

Main responsibilities:
  • Plan, develop and execute campaigns across all of my client's e-comm channels to increase sales
  • Be a champion of e-comm and identify opportunities for new selling channels and approaches
  • Evaluate Amazon, Ebay, Ocado etc. advertising opportunities
  • Use paid social media budget to grow sales via Facebook, Instagram, Twitter, Linkedin and other social media communities - create target audiences, plan and execute campaigns, analyse data, learn and grow
  • Regular performance analysis (including sponsored brand/product/search analysis and DSP advertising) and reporting across all channels
  • Optimise e-comm marketing investment to maximise sales across all channels.

  • Profile

    The Head of E-Commerce - FMCG:

    My client is looking for a bright, creative and passionate marketer who will thrive working on a challenger brand in a business that is growing rapidly. My client's DNA requires all employees to learn more deeply, using data and experience to make great decisions. You will be a self-starter who will display a strong work ethic and a desire to take ownership and make things happen.
    • Passionate about digital marketing and e-comm
    • FMCG marketing experience
    • Extensive experience of selling across Amazon, Ebay and other e-comm platforms
    • In-Depth knowledge of the e-comm landscape with a key understanding of all digital selling platforms, trends and an understanding of advertising opportunities/best practice
    • Strong content ideation capability
    • Excellent at analysing data
    • Paid social media buying experience and understanding of best practices including channel and platform choices
    • Wide experience with Google Analytics and other third party social media management/online/social listening tools (preferably Brandwatch)
    • A brilliant project manager of multiple projects
    • Flawless execution
    • Excellent attention to detail
    • Strong commercial sense - ensure our marketing sells more product
    • Creative/challenging/outside the box thinker
    • Bags of initiative
    • Strong influencing and interpersonal skills underpinned with excellent communication skills
    • Positive, enthusiastic, fun, open, honest, comfortable giving and receiving feedback
    • A team player
    • To be commutable to the Reading office

    Job Offer

    £60,000 per annum

    Competitive Bonus

    Other company benefits

    To be commutable to Reading on a daily basic

    If you are interested in this opportunity, please apply or contact Jon Dolbear at Michael Page on 07780 005638 to discuss further.

    Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

    Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

    Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

    Join in the discussion in our LinkedIn group Michael Page Sales - UK


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