Assistant Brand Manager

Our client is a producer and distributor of personal care and beauty brands to most major retailers in the UK as well as 30 International markets.

The business creates, develop and distributes commercially strong brands, all of which, are produced and manufactured in the UK.  As sales & marketing experts, the business is driven by innovation, brand marketing as well as service and quality

THE ROLE:

Our client is a producer and distributor of personal care and beauty brands to most major retailers in the UK as well as 30 International markets.

The business creates, develop and distributes commercially strong brands, all of which, are produced and manufactured in the UK.  As sales & marketing experts, the business is driven by innovation, brand marketing as well as service and quality

THE ROLE:

To develop and grow our brand and product awareness via digital, PR and marketing campaigns for all inhouse brands alongside the Sales & Marketing team.  Responsibility and involvement of the product development process and product launches for the business with all our UK and International and online customer base.

ROLE AND RESPONSIBILITIES

• To proactively create marketing collateral for trade and consumer and online
• Responsible for the communication of clear and consistent brand messaging and tone of voice across all mediums.
• Accountable for managing multiple projects within agreed timescales.
• Maintaining and contributing to social media engagement and brand awareness campaigns, as well as managing all e-communications.
• Working with brand managers to improve brand awareness via PR strategies both off and online including paid for media campaigns.
• Digital strategy development with brand to ensure growth of market share and social following.
• Manage and maintain the organisation’s website, liaising with website developers to ensure the metrics and results are achieved for all brand and ecommerce sites
• Analysing online activity such as web traffic, social media, marketing campaigns and provide monthly reports.
• Working with web agency and brand to create visually effective campaigns and uploading of all brand / marketing copy for relevant media
• Involvement in new brand / product concept brainstorming meetings.
• Create and manage the production of all marketing materials for on and off line.
• Contributing to, and developing, of brand marketing plans and strategies to ensure digital integration.
• Involvement in new brand / product concept brainstorming meetings.
• Assisting brand & product managers when necessary on new product launches
• Primary liaison with suppliers from artwork to product specifications, manufacturing, to sample approval, and ensure delivery and launch of products on time in full.
• Understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive sales growth.
• Working closely with sales team to ensure retailer compliance of all new product launches.
• Weekly Sales and product analysis as well as UK market and International Analysis

KNOWLEDGE, SKILLS AND BEHAVIOURS

• Marketing related Degree or CIM qualified
• Up-to-date with advances in web technology and know all about social networking and viral marketing campaigns.
• Know what makes a product innovative in the digital world and how to communicate it effectively
• Excellent English and comfortable writing copy and communicating effectively
• Excellent project management skills
• Be creative and innovative about approaches to marketing and new products
• Good team player with a can do attitude!