Digital Content and Comms Manager

Employer
Clear Edge Search & Selection Ltd
Location
London
Salary
£40,000 – £45,000
Closing date
1 Oct 2020

View more

Business Sector
Non Food & Drink
Function
Marketing
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Digital Content and Comms Manager

£40,000 – £45,000

London

 

A high-growth SME Consumer Health Products business has recently launched their D2C channel and is looking for a Digital Content and Comms manager to join their team and be responsible for creating and driving the attraction and retention marketing strategies.

This role will be responsible for proactively helping to increase the scope of the business’ website and its capability and contributing to the overall business strategy. It would be the ideal opportunity for an entrepreneurial individual with a good amount of digital marketing experience from a B2C business, who is hungry to join a business at the start of their Ecommerce journey and really make an impact.

Key responsibilities:

  • Take complete ownership of website content, ensuring this is accurate and updated
  • Lead the email marketing, including strategy, creation and execution
  • Continuously build a lead generation strategy and find ways to increase email subscriptions
  • Create workflows and automations using mailing platform
  • Interpret mailing performance and undertake further analysis where required or requested
  • Manage social media accounts including Facebook and Instagram
  • Create SEO optimised blog posts
  • Work closely with graphic designer on art direction
  • Ensure consistency of content across all platforms
  • Develop and present performance reports on a weekly basis

Skills & Experience

  • Experience in a similar content marketing role for a B2C business
  • Strong experience in mailing marketing, including segmentations, A/B testing, workflows and automations
  • Have experience working with an email service provider, ideally Dotdigital (advantage but not essential)
  • Working knowledge of email HTML
  • Experience managing multiple social media accounts, increasing follower numbers and engagement
  • Experience in updating content on CMS based websites (WordPress, Magento)
  • An understanding of Google Analytics for content performance analysis and reporting
  • Copywriting skills and an ability to create original content that drives engagement
  • Be detail-oriented and organised
  • A ‘can do’ attitude with the ability to get things done

If you are an experienced Digital Content Manager looking to work for a high-growth SME, then apply with an up to date copy of your CV.

Clear Edge are an executive search and selection business, specialising in roles from middle management to Board level in FMCG and Retail sectors.

Recruiting high-calibre professionals across:

  • Sales & Marketing
  • Operations, Technical & Supply Chain
  • Retail

Genuine experts in your sector:

  • Food
  • Drinks
  • Health, Beauty & Household Products
  • Consumer Durables

Our specialist consultants take a highly pro-active approach on behalf of their clients and candidates, with total commitment to service and results. Using our extensive market knowledge, unrivalled network of contacts and modern day recruitment techniques, we're here to give you the clear edge over the competition.

Contact Us
  • Lister House
  • Lister Hill
  • Leeds
  • LS18 5AZ
  • GB
  • 0113 2054970
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