Impulse Digital Manager

England, Berkshire, Reading
Closing date
25 Sep 2020

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Business Sector
Food & Drink
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PepsiCo are looking for an experienced Digital Manager to join the team and build on our digital business to business presence.

You'll be partnering with internal customer-facing teams as the digital expert to help build and execute plans for our B2B "Impulse" channel, leveraging insights to optimise the digital experience across Wholesalers and a broad range of outlets.

This is a great opportunity if you have a passion for digital or eCommerce as you will play a critical role in innovating and driving our future business. The key to this role is being able to take a collaborative approach with internal & external teams to identify opportunities & develop holistic solutions. This is a critical role within the B2B Digital teams, it's a terrific platform to make an impression and a real impact on the business.

Responsibilities include:
  • Be a Digital consultant to grow our B2B digital business ahead of the market across the entire UK portfolio (Snacks & Nutrition)
  • Partner with customer teams to accelerate the online commercial performance of customers across our Impulse channel
  • Lead digital partnerships with strategic impulse customers - forging a close working alliance with customer digital teams to enhance our joint performance
  • Actively partner with UK & European digital teams to develop concepts & initiatives to step-change our online presence & performance - working with customer teams & strategic customers to deploy across the channel
  • Identify opportunities to enhance eComm execution through internal process enhancement
  • Work with customer teams to help build digital growth plans to drive channel priorities, using, promotions, persuasive design techniques, testing, digital marketing and engagement hand in hand with accounts drive growth across the digital estates
  • Be an active member of channel leadership teams - Work with and be a key part of these teams to understand their challenges & identify digital solutions
  • Partner with relevant business development teams to identify digital leads & closeout white space distribution & commercial opportunities
  • Partner with internal & external networks to monitor the competitive landscape of digital Impulse to stay ahead of the competition ​
  • Strong Digital experience with entrepreneurial spirit & can-do approach
  • ​Solid trading experience, understanding all the commercial levers to drive performance (Range, Price, Experience, Marketing)
  • Strong communication skills to work across multiple internal markets & stakeholders and a wide range of stakeholders across channels, Media & Technology
  • Ability to build winning relationships with both internal & external stakeholders
  • Entrepreneurial approach to deliver in the right way for PepsiCo
  • If you're ready to build a fantastic career with some of Britain's best-loved brands, bring your unique talents to our existing business and, together, there's no limit to how far we can go.

    PepsiCo are currently the world leader in convenient snacks, foods and beverages. We employ over 5,000 people across many different locations in the UK. Many of our brands are firm favourites for the nation – Walkers Crisps is the UK’s favourite crisp brand, Tropicana is the UK’s number 1 juice brand and Quaker Oats is the UK’s favourite oats company.


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