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Business Development Executive - Casual Dining

KBE Drinks
£25,000-£28,000 pa
Closing date
5 Jul 2020

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Business Sector
Food & Drink
National Accounts, Sales
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Job Details

About Us:

KBE Drinks were established in the UK 30 years ago focussing on the European development of India’s No1 beer brand Kingfisher. Since 2016, our product portfolio has enjoyed a period of rapid expansion and now represents brands from all over the world, the majority of which are part or fully owned by leading global brewers.
Our corporate mission is to promote a differentiated, authentic portfolio of leading world beers and ciders to delight and refresh consumers.

Job Purpose:

This is a new high-profile position in Scotland reporting to the Casual Dining Sales Controller with a core focus on new business development in the casual dining sector whilst account managing and retaining of existing Indian restaurant customer base.

Nature & Scope:

KBE’s portfolio of world lagers is perfectly matched to different international cuisines and there is a significant opportunity to drive new distribution across casual dining regional multiples and independent operators.

We are looking for a BDE to drive commercial success, customer relationships, marketing partnerships and strategic development throughout Scotland’s major cities Glasgow and Edinburgh across the casual/Indian dining sector. The primary cuisine of focus would be the Indian Restaurant sector with the balance of time and objectives within the following:
• Elite Indian (50%+ of focus)
• Italian
• Mexican
• Japanese
• Asian
• Portuguese/Mediterranean


• Target new business opportunities across casual dining independent/small multiple operators, manage and retain relationship with existing high-profile Indian restaurants.
• Negotiate effectively with customers to ensure optimum profile and return (new listings, customer activation, promotional support).
• Report into and liaise on a regular basis with the Sales Controller.
• KPIs focused on distribution, volume and brand building opportunities.
• Effective networking and regularly meet with route to market partners to unlock opportunities.
• Vibrant, flexible and proactive work environment.
• True ability to manage and develop relationships within casual/Indian dining sector.
• The successful candidate will be expected to work 2-3 evenings per week.

Key Behaviours:
• Strong understanding of the alcoholic drink’s category/trends particularly BWS
• Track record of delivering distribution, volume and profit growth.
• Ability to develop strong network within internal and external customers
• Self-motivated with the desire to delivery and win
• Excellent verbal communication and influencing skills.
• Hands on team member who works with pace and urgency

Relationships & Interfaces:
• External = existing and future customers, wholesaler contacts, and ethnic suppliers.
• Internal = marketing, sales operations team, finance, senior stakeholders
• Heavy focus on new business within casual dining sector
• Managing existing business and driving brands ROS across casual dining and Indian dining.

Experience & Qualifications:
• The individual must be able to offer:
• Sales experience within On Trade Drinks/FMCG sector
• PC literacy including PowerPoint, PDF and Excel
• Educated to degree level (desired) / A-Level essential
• Strong negotiation, organisation and influencing skills to drive commercial success.
• Self-motivated/ Desire to deliver results / Energise others


Competitive Salary
Company Car allocated
Annual Bonus up to a maximum of 20%
Company Pension
Group Income Protection Policy


Home Based- Location in Glasgow/Edinburgh essential


Awarding Winning Experience...

KBE is a growing, international UK based drinks organisation representing leading beers and ciders from all over the world. With a significant customer base across the UK & Europe our award winning, brand building organisation has over 25 years of trading experience.

The organisation was founded to oversee the European development of India’s No1 beer brand Kingfisher and in recent years the company has acquired distribution agreements with iconic beers and ciders from all over the world, several of which are part or fully owned by leading brewers such as InBev, Heineken, Aston Manor and Carlsberg.

KBE Drinks (registered as Kingfisher Beer Europe Ltd), was founded by Dr Vijay Mallya.

Brand Distribution...

KBE are a growing International business exporting products to over 25 European markets, and across the Middle East, South Asia and the Caribbean.

In the UK our portfolio of brands can be found in over 10,000 outlets ranging from National supermarket chains, local convenience stores, high street pubs and independent restaurants.

Our breadth and reach within the UK On Trade sector is underpinned by our extensive network of expert wholesalers and distributors delivering our brands with pride and passion.

Our Core Values

Fast Paced: We are an empowered team and get things done

Competitive: Growing our brand and winning is paramount

Entrepreneurial: We do things different to make we get heard

Flexible: We aim to find solutions that create value for everyone

Find Us
Springfield House
Sandling Road
ME14 2LP
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