Reporting to Marketing Manager you will be responsible for directing and coordinating strategic marketing activities for a product segment to achieve sales goals.

 MAIN RESPONSIBILITIES

 Provide strategic and tactical coordination with advertising, media and digital agencies, website, culinary, graphics, legal, market research, production, sales and finance

• Manage P&L of condiments brands
• Manage product life-cycle including SKU rationalization, new product business case development, and commercial strategy and implementation.
• Recommends product and channel pricing strategy, develops and maintains pricing and price promotion parameters, Responsible for recommendations relating to consumer and trade promotion development and forecasting, competitive analysis, trade, customer and consumer communications.
• Analyse market data and trends identifying market opportunities and threats, brand strengths and weaknesses, providing timely and accurate reports
• Work with Demand Analyst and National Account Managers to ensure that appropriate analysis is conducted, agreement is reached, and forecasts are updated to the company financial period/timetable.
• Develop strong NPD plans that will drive profitable growth for the brand.
• Recommends and delivers business presentations to partners, customers or senior leadership.
• Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.

 CANDIDATE PROFILE

•  BA in Marketing or related discipline.
• Proven experience in working on the Brand Manager position in the consumer goods industry.
• Demonstrated relevant skills and results in consumer-packaged goods marketing or closely related field.
• Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities and consumer communications.
• Strong project leadership experience with ability to manage multiple projects.
• Sound understanding of concepts, principles and practices in Marketing (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain.
• Developed communication and diplomacy skills required.
• Ability to build strong relationships with other departments.
• Strong leadership, strategic thinking, communication and teamwork skills.