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Senior Brand Activation Manager

Employer
Michael Page Sales
Location
England, Bristol
Salary
£50000 - £55000 per annum + 10% Bonus + Pension + Life Insurance
Closing date
19 Nov 2019

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details



The Senior Brand Activation Manager will assist in the execution of product launch and ensure optimisation of brand activation for this major Consumer Goods business. This will include overseeing the development of all brand communication assets through effective team leadership and hands on delivery.

Client Details

Our client is a leading Consumer Goods organisation, with a UK Head Office near Bristol.

Description

The Senior Brand Activation Manager will develop Brand Activation plans in support of the Annual Category Plan, using well-honed stakeholder management skills to work effectively with Brand, Shopper and Trade teams.

The successful candidate will partner with Trade teams to develop the annual proposition and pricing calendar, and plan and execute suitable promotion budgets effectively. It will be essential for the Senior Brand Activation Manager to develop and execute displays with precision, in order to achieve display effectiveness and contribution to the annual category plan and growth objectives.

In addition, the Senior Brand Activation Manager will ensure the Brand Identity Alignment across all promotions plans, ensuring seamless instore Activation, and perfect launch. Furthermore, the successful candidate will monitor and report on launch readiness, enabling launch efficiencies, and always seeking continuous improvement. It will be important for the successful candidate to leverage insights and liaise with Shopper Marketing in order to do this effectively.

This role is a people management position, looking after a team of 7. The role is office-based in Bristol with travel 10-20% of the time.

Profile

The Senior Brand Activation Manager will:
  • Have a recent FMCG background in Category, Insights or Marketing-related role
  • Have a people management track record
  • Be degree qualified in a Business/Marketing field
  • Have multichannel experience and shopper understanding
  • Have a demonstrable track record in Brand Management
  • Be a strategic, self-starter
  • Have a strong project management skillset
  • Have advanced analytical skills
  • Have a working knowledge of syndicated data, measures and software i.e. Neilsen, IRI...
  • Have excellent communication skills
  • A Category Management Certification is a plus




Job Offer

£50,000 - £55,000 + Bonus + Benefits

Company

Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK

 

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