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Sales & Marketing Director

Employer
Kevin Edward Executive Search
Location
West Midlands
Salary
Competitive Salary + Additional Benefits
Closing date
14 Nov 2019

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Sales

My client is one of the oldest international brands and is among the best-known and most respected names in the DIY industry, with millions of products in use worldwide. The brand is part of a larger business and are very financially stable with strong YOY growth figures.

Due to an internal re-structure, the business is recruiting a Sales & Marketing Director. Reporting into the Managing Director, you will head of the Sales & Marketing team. Approximately 6 direct reports and 14 indirect reports across Sales & Marketing. The role will be focussed around DIY Trade & Retail channels including Grocery.

Key Responsibilities:

  • Provide a strong and positive contribution to the strategy and policies of the company
  • Promote Sales & market share growth through all targeted retail distribution channels
  • Consistently protect and promote the brand
  • Effectively manage the marketing budget
  • Work closely with the Product Management team to ensure the effective delivery of the marketing strategy
  • Analyse Marketing performance and ROI
  • Identify key commercial and ensure successful implementation throughout the business
  • Plan and direct the marketing and sales activities to achieve the agreed financial targets and standards for the business
  • Develop clear, creative and positive responses to competitive pressures and implement them through a regional sales force
  • Work closely with product leads to determine product ranges and pricing models in response to market demands
  • Set targets that ensure the right actions are taken by the sales team across all channels

The ideal candidates will:

  • Be able to clearly demonstrate strong sales team management including a track record of meeting and beating sales targets and budgets
  • Have strong commercial acumen
  • Have knowledge and experience of dealing with all parts of distribution chain
  • Be a strong leader
  • Have a DIY product background
  • Be performance driven
  • Be results driven
  • Must have Retail experience
  • Have excellent teamwork skills
  • Have both Sales & Marketing experience

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