Category Manager - with great leadership
Opportunity to develop your own process of Category Management to effectively analyse assortment, sales, promotions and pricing in order to develop actionable recommendations.
Develop a deep understanding customer by customer to create convincing sales focused presentations that will expand our current business by making a case for how introducing new items will grow our customers’ business as well as expanding the category. Also build relationships with customer contacts and partner with them facilitate collaboration.
Understand the markets and brands and use this knowledge to provide analysis and recommendations to customers and the business with regards to range management, promotions, pricing and display.
Partner with Marketing, Finance and Sales to create continuity of knowledge across the organisation.
Build/optimise regular reporting (monthly, quarterly) for total business and critical segments additional reporting as necessary without being given specific direction.
Prepare & deliver annual cheese/butter category development plan to support joint business planning
Recommend, secure and utilise loyalty card data from priority customers
Oversee agency relationship and management as assigned (e.g. Nielsen, IRI etc…)
Prepare and deliver
New product roll out presentations to priority customers.
Branded range space recommendations and items for category set reviews
Timely market tracking and key account reporting to the business and Marketing team
Brand activity tracking during any key re-launches or new product roll-outs
Champion best practice in category management across the group
Lead Shopper Marketing insights and program development with key customers
Lead analysis of pricing elasticity and promotion effectiveness
Consolidate, translate, and apply consumer research (primary and secondary) into selling story
Experience / Qualifications
Expert in the use of Nielsen and/or Symphony IRI analytical tools (must have)
Advanced skills in PowerPoint and Excel
Minimum 3+ years FMCG experience
Strong presentation skills and ability to articulate data concepts to non-expert audience
Strong analytical skills and proven ability to deliver actionable insight
Able to develop and articulate clear, organised assumptions as part of data analysis
Highly organised, able to manage multiple priorities and to work in a high-performance environment, meet tight deadlines and deliver error free work
Sales experience through working in a sales role or working closely with a sales team
Experience solving problems independently and building processes where none previously existed
Requirements of the role:
Valid Passport required
Flexible to join meetings that might be outside of normal business hours
Minimum experience: 3+ years in FMCG