Road Hog (Business Development Executive)

Hampshire / Berkshire / West Sussex
Competitive salary + bonus + commission + as many porky snacks as you can eat
27 Sep 2019
27 Oct 2019
Business Sector
Food & Drink
Full Time
Contract Type


About Snaffling Pig Co.

In 2015, with £500, we started Snaffling Pig, a premium food and drink brand fuelled by a passion for making flavoured pork crackling.

That belief morphed into an obsession – to the point that after we launched a range of Great Taste Award-winning, in our opinion, frankly awesome flavoured pork crackling along came whopping great big advent calendars, beers, ciders, sauces, a cookbook and a wide range of gifts, straight from the porky gods themselves. We now have our sights set on the £3.2 billion pork market with our range of gammon steaks, bacon, sausages, pork joints and chilled snacking.

We sold over 5 million units last year, all distributed by our team of 10 in Yattendon, Berkshire.

In 2016 we appeared on Dragons' Den gaining investment from Nick Jenkins, founder of Moonpig and in 2017 we were awarded Virgin Foodpreneur, managing to high-five Richard Branson himself.

In 2019 we starting crowdfunding. As we write this frankly EPIC job role we are the 3rd most popular food brand to have crowdfunded, with over 1,100 investors. This group of awesome individuals will be called our SWINE DINING CLUB.

What is a road hog?

We need an awesome individual who loves sales, loves the thrill of the chase and eager to get our awesome brand into the hands of more pubs & retailers. Known by other companies as a BDM, Sales Exec, Field Sales Manager, Account Manager, you’re the sales legend who has experience selling into the pubs, delis, cafes and independents. You will also be given full autonomy to go after key accounts, including regional pubs groups.

We need someone with a proven field-sales track record who will roll their sleeves up and get on with the job of building Snaffling Pig in the UK. Those who need spoon-feeding need not piggin’ apply. We’re all set up for rapid growth and we are now looking for someone who can deliver this by getting our product into the hands of consumers. This is going to be hard work. You’ll put in the mileage but you play a vital role in making Snaffling Pig a national brand icon.


The role of our Field-based Sales Legend will have responsibility for bringing in brand new customers. You will do this through cold-calling pre-identified targets to sell the benefits of the Snaffling Pig product mix and converting those potential customers into fully fledged orders.

  • Hitting your daily, weekly and monthly sales targets.

  • Hitting your 1st order targets & 3rd order retention targets.

  • Identify call targets and create daily, weekly call files for field visits.

  • Maintain and update our CRM records.

  • Cold calling potential customers in person, introducing our products, selling the benefits and creating agreement for a call back.

  • Converting potential customers into fully-fledged customer legends.

The role is piggin’ perfect for someone who...

  • Has 2-3 years’ sales experience in FMCG sales.

  • Is focused and driven to hit goals and targets.

  • Is passionate about meeting buyers and building a brand in the field.

  • Has exceptional organisation skills.

  • Is prepared to go above and beyond to ensure a perfect execution of the field sales strategy.

  • Loves a challenge and approaches problems with a can-do and positive attitude.

  • Is not afraid to get stuck into all areas of a business in fast growth.

  • Is able to work under pressure and meet deadlines.

  • Is energetic.

  • Wants to be part of something bigger and wants to develop within the business

  • Is resilient to disappointment: (we all have bad days but we have to get on and deliver)

  • Has a genuine passion for food and drink.

  • Is a team player with a great sense of fun and adventure.

Our porky perks:

  • Competitive salary + bonus.

  • As many snacks as you can snaffle!

  • A dynamic, ambitious and fun working environment.

This sounds like exactly the sort of challenge I have been waiting for! So what now?

Well if all the above sums you up then we would love to hear from you immediately...

Please send us a CV with the subject line: “Road Hog – Snaffling Pig” to

To find out more about Snaffling Pig, visit: or give Matt a call on 07535 934886.

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