Great products, exclusive brands, acquisitive agenda, a highly capable team, new 3-year strategy, investing in headcount – talent programme for high performing individuals. Unlike many other businesses they are more versatile, focussed and ambitious. The company is serving customers from nearly 50 locations in 27 countries and consumers can buy these food brands in more than 135 markets and territories.
- Set the strategic direction to create 3 strong and sustainable brands.
- Develop and execute brand plans to deliver long term strategy.
- Responsibilities include packaging, innovation, promotions, pricing and communication together with delivery of volumes, revenue, expenditure and profit targets.
- Provide strategic and tactical coordination with advertising, media and digital agencies, website, culinary, graphics, legal, market research, production, sales and finance
- Work with EMEA Innovation team to develop strong NPD plans that drive profitable growth for the brands.
- Manage product lifecycle including SKU rationalization, new product business case development, and commercial strategy and implementation.
- Ensure all brand plans have strong ROI & management of P&L.
- Preferably a degree in a business-related subject, ideally Marketing.
- Proven success in running a product portfolio of brands.
- Advanced digital knowledge like SEO implementation, PPC, website analytics, social media management, as well as capabilities to coordinate the development/ customization of digital creative assets
- A fundamental desire to drive passion into exciting brands, connect with the Consumer and be able to ‘think differently’.
- Strategic Thinker: Desire and ability to see the big picture, align with business priorities and steer appropriately.
- Strong commercial acumen: ability to make commercially sound recommendations from ambiguous and incomplete data.
- Team player: Ability to build and maintain positive, collaborative working relationships at all levels (internal and external)
- Consumer, Shopper & Customer Centric, with the ability to empathise with consumers and customers, interpret their needs and find creative solutions to fulfil them
- Focused on excellent execution: ability to deliver great marketing execution and work with external agencies
- Numerate, good analytical skills and P&L understanding.
- Good written and verbal communication skills: ability to craft a concise presentation from the salient facts and deliver with conviction.
If you wish to apply for this role, please click on the apply button with a copy of your up to date CV in word format quoting ref number 355/59gj
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