Brand Manager

Job Title:

Brand Category Manager – Beauty

Location:

North West England

Introduction:

To drive brand awareness and increase brand market share and product sales for a portfolio of Personal Care brands.  The role requires extensive experience in Operational Marketing and New Product Development, and the successful candidate will need experience and confidence in the development, management and execution of marketing strategy from ideas to execution.

You will be responsible for:

• Understand the portfolios market competitiveness and objectives, and translate the understanding into a comprehensive portfolio strategy, including the development of quantified and measurable Marketing and Brand Plans, New Product initiatives and Communication Plans (Events, PR, Promotional Materials, POS Material, Traditional media, Digital/Social media)
• Develop consumer and shopper understanding to be able to offer a tailored approach to UK consumers/retailers and to leverage this understanding to influence decisions both internally & externally, defining the Price, Portfolio and Channel strategies by individual Retailer or Retail sector
• Own the Marketing ROI analysis on brand portfolio and ensure budget optimization

Package Details:

• Salary up to £40,000
• 20 days holiday (increases after full 5 year service)
• Birthday off (if it falls on a working day)
• Free car parking
• Early finish at 2.30pm every Friday
•  

Contact Details:

If you are interested in this position then please apply here ASAP

Gary Laverty / Senior Consultant

DR Newitt Recruitment in Manchester

GL41980