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Head of Marketing - Trending Category!

Employer
Better Placed Recruitment
Location
England, West Yorkshire
Salary
Competitive
Closing date
14 Jun 2019

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

  • Head of Marketing
  • Trending category
  • Leeds



Fantastic opportunity for a proven FMCG marketing leader to join a rapidly growing brand based in West Yorkshire. The Head of Marketing role blends a mixture of creative, strategic and commercial. This is certainly a unique role for the Yorkshire market, as you will have full ownership of the strategic direction fo the brand!

Client Details

My client is a fantastic FMCG business with a well known brand. As they enter the next stage of their growth, they are looking for a Head of Marketing to join the management team and play a key role in driving the future of the brand.

Objectives:

Develop the marketing strategy and plans to deliver the key marketing objectives to ultimately deliver the business sales and margin targets:

  • Manage the company's marketing budget and return on investment
  • Development and implementation of brand strategy
  • Operational planning of the marketing plan
  • Management of the rolling NPD plan from concept through to launch (an opportunity to bring out a whole new product)
  • Drive to become as close to the consumer through listening groups, social interaction and shopper connects
  • Work closely with sales function to drive shopper penetration
  • Implementing and guiding the first ever TV campaign including agency management
  • Development and management of the brands online and digital media strategy
  • Managing x1 employee who drives Social Media

Company

With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.

In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.

Company info
Website

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