Head of Marketing - Trending Category!

Location
England, West Yorkshire
Salary
Competitive
Posted
17 May 2019
Closes
14 Jun 2019
Ref
AH/1627
Contact
Alex Hamilton
Function
Marketing
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent
  • Head of Marketing
  • Trending category
  • Leeds



Fantastic opportunity for a proven FMCG marketing leader to join a rapidly growing brand based in West Yorkshire. The Head of Marketing role blends a mixture of creative, strategic and commercial. This is certainly a unique role for the Yorkshire market, as you will have full ownership of the strategic direction fo the brand!

Client Details

My client is a fantastic FMCG business with a well known brand. As they enter the next stage of their growth, they are looking for a Head of Marketing to join the management team and play a key role in driving the future of the brand.

Objectives:

Develop the marketing strategy and plans to deliver the key marketing objectives to ultimately deliver the business sales and margin targets:

  • Manage the company's marketing budget and return on investment
  • Development and implementation of brand strategy
  • Operational planning of the marketing plan
  • Management of the rolling NPD plan from concept through to launch (an opportunity to bring out a whole new product)
  • Drive to become as close to the consumer through listening groups, social interaction and shopper connects
  • Work closely with sales function to drive shopper penetration
  • Implementing and guiding the first ever TV campaign including agency management
  • Development and management of the brands online and digital media strategy
  • Managing x1 employee who drives Social Media

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