Controller - National Field Sales

New Chapter
Field based
08 May 2019
08 Jun 2019
Business Sector
Food & Drink
Full Time
Contract Type

An expanding Spirits distributor is looking to recruit a National Controller to optimise sales, brand building, net sales value in the On – Premise Channel. To create training programmes and coaching to develop and maintain a market leading sales team.

Primary Duties

  • Lead, direct, coach and motivate a direct team of 3 RSM’s and an indirect team of 12 BDM’s.
  • Implement key training programmes to upskill the team
  • Establish constructive relationships with major customer group.
  • Translate commercial activity plans (NPD, brand campaigns etc) into a clear, prioritised and optimised field sales resources with relevant KPI’s to measure performance.
  • Establish the overall field sales system strategy and development a capability roadmap
  • Maintenance of field sales databases ensuring data integrity and validity, supported by an online portal/ CRM
  • Own the strategy for major field sales campaigns
  • Establish and run targeted sales drives

Experience and Skills required. 


  • 5 years plus experience in leadership, coaching and proven ability to lead large indirect teams to success
  • FMCG drinks trained background with structured sales training
  • Proven delivery in roles requiring business acumen and P&L management
  • Proven ability to analyse data and turn to actionable insight
  • Comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery
  • Analytical with strong financial awareness and commercial judgement
  • Educated to a degree level
  • Creative with an Entrepreneurial spirit and passion to build and develop the on trade business. 

Salary: Competitive

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