Senior Brand Manager

Preston, Lancashire
02 May 2019
30 May 2019
LW 27818
Leanne Wallworth
Business Sector
Non Food & Drink
Full Time
Contract Type

Are you a brand marketer looking for a disruptive, fast growing brand with market and category leading products? Looking for a role that gives you team management and heavyweight investment into TV advertising? How about a values led business that is growing at an incredible pace?

This Senior Brand Manager role will see you lead the development of brand strategy for one of the UK's fastest growing brands and the fastest growing brand in its category. With a big personality, unmissable on shelf presence, excellent quality and strong marketing support this brand is a force to be reckoned with! As the Senior Brand Manager you will lead a talented team of 3 to develop and deliver the UK brand and innovation plans. This is a high profile role that offers excellent progression and personal development opportunities along with the opportunity to lead, motivate and develop a high performing team. You will possess excellent leadership skills, working cross functionally to deliver distribution gains and optimise the execution of brand plans.

Core competencies:

Leadership: You will have the ability to lead, motivate and empower a high performing team. You will be skilled at leading a cross functional team and will be excellent at influencing and communicating at all levels.

Collaboration: Ability to rally the organisation behind your brand visions, working collaboratively with other departments to bring your vision to life.

Marketing Mastery: You will have vast experience of developing brand marketing plans that include huge media spend, digital marketing and in-store marketing. Big, complex marketing budgets will be as familiar as developing expansive media plans.

Innovation: Skilled at connecting brand strategy to innovation plans, partnering with R&D on innovation master-planning.

People Development: You will be a born leader with excellent coaching, mentoring and people management and development skills.

Strategic: You will have excellent strategic ability, distilling brand priorities into simple frameworks that drive behaviour for a broad set of brand stakeholders including Marketing, Sales, and R&D.

Analytical: You will have an eye for detail, connecting data from diverse sets of information to form a clear story that drives actionable insights to move the brand forward. You will show excellent judgement, using your finely honed intuition to make timely and informed decisions.

The ideal candidate will be a high calibre brand marketer with at least 5-7 years experience gained in a branded, consumer goods business. You will be skilled at developing both short and long term brand strategy, managing media across multiple platforms, including TV and Digital. You will have an excellent working knowledge of the UK retail channel and will have a strong track record of growing brands. Your career will be on a fast track trajectory based on your performance and leadership qualities. Most importantly you will be a great team player with a can do attitude and a hands on way of working.

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