Shopper Activation Executive
A world leader in one of the fastest growing categories within the FMCG space, consistently recognised for their company culture and innovative/forward thinking approach.
Activation focused and working on existing or new campaigns to ensure that they are actioned according to consumer positioning and planning. Through Consumer insights and data, campaigns can be drawn up to better achieve activation targets. Be at the forefront of the decision making and coordination of all activities through all activation channels. When considering the brand direction, careful attention to budget and campaigning consumer reach in line with objectives. Supporting the manager and promoting fact-based decisions, that are defined by data-analysis and reporting, providing sound recommendations for the business. Ensuring that all activities are in line commercially with ROI in mind.
Exceptional knowledge of campaign implementation
Previous FMCG experience
Analytically strong, with excellent interpretation of necessary data
Natural leader and fact-based decision maker
Ability to prioritise workload to ensure that solutions are deciphered for any issues
Enjoys a fast-paced work place and adaptable to changes that could arise.
Detailed understanding of consumer research and engagement
Graduate calibre or equivalent
Team player and collaborative thinker