Global Category Manager

England, Tyne and Wear, Newcastle upon Tyne
£45000 - £50000 per annum
15 Apr 2019
01 May 2019
Rebecca Jess
Business Sector
Non Food & Drink
Full Time
Contract Type

One of of key clients are looking for a skilled Global Category Manager to join their business in Newcastle upon Tyne. The ideal candidate will be strong Category Management background, ideally within B2C, FMCG sector.

Client Details

The client are a premium brand based in the North East.


The Global Category Manager determines and owns the strategic direction and drives the commercial agenda for their categories, worldwide - to ensure that Strat Plan and AOP brand health and EBITDA targets are met. Identifying multi-market consumer-based NPD/EPD initiatives. The GCM analyses global insights, purchasing and trend data and fact-based product & consumer information to develop a compelling rolling 3 year category strategy. The GCM works through the NPD and regional marketing teams, to ensure that relevant product - which will grow the category's profitability, enhance the brand, and delight our consumers - is available on-shelf, on time, via our chosen distribution outlets


The successful Global Category Manager will be experienced in the following:
  • Tracking competitive landscapes and identifying relevant opportunities for category growth.
  • Understanding of consumer and competitor insights of the key markets & barriers to consumption.
  • Supporting a Global Category strategy - focus projects within your category and own the commercial P&L for that piece.
  • Being accountable for prime margin percentage of products in focus categories that you are assigned to.
  • Accountable for prime margin (in cash terms), globally and by region, supporting GMs to develop and deliver the commercial plan.
  • Collaborate with regions to review commercial performance and agree local execution plans.
  • Manage Product life cycle management within your dedicated category
  • Launch tracking & 12 month post launch reviews
  • Accountable for key brand health metrics: awareness, consideration, self-reported purchase, recommendation
  • Evaluate the impact of brand build activities on their categories across regions, in order to determine whether to upweight, share, optimise or course correct key initiatives
  • Develop brand build briefs for development by either the Global Digital team or the global agency
  • Work with the Commercial Finance Manager (Category) to determine ROI for brand build activities, and to improve the efficiency of A&P investment globally
  • Develop mandate & scoping documents for Global NPD and Innovation projects, in collaboration with key 'RACI' stakeholders.
  • Support the NPD team in developing business cases which are compelling from a category, consumer & commercial perspective.
  • Provide content for the annual IGNITE and FUEL events
  • Implement and maintain regular Global meetings protocol with regional commercial and Global Brands teams to update/align on category performance and to share best practice

Job Offer

Excellent role in one of the most sought after companies to work with in the North East - up to £50k salary DOE plus company benefits

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