PepsiCo

GTM Digital Manager: 9m Contract

Recruiter
PepsiCo
Location
Reading, Berkshire
Salary
Competitive
Posted
11 Apr 2019
Closes
26 Apr 2019
Ref
176227BR
Contact
PepsiCo
Function
Sales
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Away from Home (AFH) is the number 1 growth channel for the UK over the next 3-5yrs, with a strategy to unlock £70m of incremental Net Revenue. This is a very exciting time to be joining the team and we are looking for a Digital Manager to sit within our Go To Market (GtM) project team and join the incredible journey it's on.

This will be a key role within our transformation project team (GtM) as you will be responsible for Leading the design, development and execution of B2B electronic Marketing and eCommerce platforms targeting Pub/Café owners

This role is a 9 month contract and will put you in an excellent position to grow your network within AFH and the wider business, it could set you up for a career within Sales, E-Com/ Digital or Marketing.

Accountabilities:

  • Leading the execution of digital solutions to help to Win & Retain Independent Food Service Customers across the Away From Home Channel (Licensed & Cafes) across the top 10 Mega Cities.
  • Executing the Digital Long Term Vision to create an End to End Customer Lifecycle.
  • Implement solutions to drive Field Sales Team Effectiveness and Expand Reach to new customers and territories (Telesales, Lead Generation, Google Scraping, Database Management, Digital Marketing, eEducation Tools)
  • Leading the customer data integration to create a single customer view, across Field, Telesales & Digital Marketing.
  • In Depth understanding of the Field sales operation to understand current and future challenges, developing the on-going approach to drive efficiency.
  • Tracking against key KPIs and providing insight driven proposals to key stakeholders
  • Build reports to track performance of digital marketing campaigns
  • Managing third party supplier and agency relationships.
  • Communicating progress and updates with the Field Sales, GTM Transformation & Digital teams





  •  
  • What we are looking for:
  • Previously worked within Customer Relationship Management or Digital Marketing role
  • Agency Management
  • Intermediate Excel (Pivot tables & V look ups)
  • Worked in a Digital or Ecommerce environment (Preferred)
  • Worked within a Field Operation (Preferred)
  • Entrepreneurial Spirit
  • Solutions Mindset
  • Action Orientated
  • Customer Focused
  • Analytical Skills
  • Strong Communication Skills
  • We offer a competitive salary + bonus, onsite Gym, free Quakers Porridge and a flexible benefits package.

    #LI-UK

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