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Senior Brand Manager

Employer
Better Placed Recruitment
Location
England, Nottinghamshire, Nottingham
Salary
Competitive
Closing date
4 Apr 2019

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details



Senior Brand Manager - Leading Food Brand

An exciting opportunity has arisen with a brilliant FMCG brand, working within their established marketing team in Nottingham to be responsible for the brand Management of a well-established & much loved brand.

We are looking for a candidate who has a real passion for food and can use this to develop exciting and effective brand strategy. This is a particularly unique role which will provide full exposure to the full marketing communications mix (ATL, On-pack Promotions, PR & Social and Digital.

Our client is an instantly recognisable FMCG manufacturer with an excellent position within mainstream grocery. This business invests heavily across concept development, insights, and brand which has ensured they've developed at pace alongside the rapidly changing retailer environment of the last 2 years.

Key Responsibilities:
  • Support the Head of Marketing in implementing the marketing strategy and plans to deliver the key marketing objectives to ultimately deliver the business sales and margin targets
  • Day to day management of the annual brand activation plan to drive business growth, support channel requirements, and achieve marketing objectives.
  • Lead & plan Shopper Marketing activations and material with Top 5 and all other retailers, as well as activations in OOH and other channels
  • Day-to-day management of activation agencies (PR, Digital, Social, Shopper and experiential) to ensure effective plans are in place to deliver fully integrated campaigns
  • Manage day-to-day agency interactions to execute activations through retailers, retailer agencies and foodservice/new channel customers
  • Monitor and evaluate campaign success, making clear recommendations for future improvements


The ideal candidate:
  • Marketing experience in FMCG environment
  • A passion for food / food marketing
  • Personal Leadership: Responsible for driving own results
  • Project management skills
  • Excellent written and oral communication skills
  • A desire to succeed within a well established forward thinking business.

Company

With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.

In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.

Company info
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