Our client is a Global, branded FMCG business with a fantastic values led culture and a great reputation for investing in people. A global business with a local mindset means this business is committed to growing their globally successful brands in the UK market. To do this, they need an experienced Brand Manager with the commercial ability to take a global brand plan and activate it in a competitive UK market.
The role of Brand Manager is as creative as it is commercial, your ability to deliver against financial targets is as important as your ability to think creatively and add local magic to the global marketing plan. You will be tasked with utilising insight from your local markets to influence the global brand strategies, ensuring the campaigns and innovations you bring to market are fit for purpose and create a buzz of excitement with consumers. Brand activation and pricing and promotional activity are the key remit of the role and you will monitor these activities to ensure that they are successful and that key learning's are fed back into future planning. The consumer is at the heart of these brands and your ability to get under the skin of the consumer and their shopping missions is key to developing successful brand plans and unlocking the growth potential for your brands.
You will be a high calibre individual who is passionate about building brands and bringing innovation to market. You must have at least three years FMCG brand marketing experience gained in a B2C environment with an inquisitive mind that can utilise consumer and shopper insights to underpin your brand marketing activities. The ideal candidate will have a passion for building brands, delighting consumers and delivering results. Experience in sales or category in addition to brand marketing is desirable. In return you will work in a creative, people driven environment with some of the best talent the North West has to offer.