Category Marketing Manager- Leading FMCG Branded & Own Label Business
As a leading International Branded & Own Label player with multiple UK sites, our client has an impressive track record of growth and and Pioneering Product/Brand Innovation. Their strategic goal is to succeed in the “elusive tightrope” of driving both Volume and Value within their core offering that will see their market dominance increase considerably. As a result, the “key” differentiators are the respective “People/Executives” in the Business; and this is where you could make the difference.
As the Category Marketing Manager you will Drive:
- The development of the Trade Marketing Strategy and Vision to influence category development including range, space and merchandising plans.
- Working alongside the Category Head you will aid in strategic reviews in identifying the category drivers and formulating the category plans; including range and merchandise proposals.
- You will also be challenged with growing the "Core" business YOY through Commercially astute merchandising plans alongside the development of longer-term Trade Marketing solutions.
- Not for the faint hearted, your Marketing ability will be utilised through managing cross-functional projects of Branded & Own Label Products.
As a reward this exciting role will progress your career towards the status of Full Category Controller in which you will take sole strategic responsibility for a “Core Category” area.
Relevant Candidates will have ideally gained a level of exposure to Category/Trade Marketing/ Insights/Consumer Research within a leading FMCG Businesses or possibly the Retail channel, ideally within good exposure to Analysis and Insights work.
In doing so they will be at ease with operating in an intellectually tough environment, where results are driven via a “hands on” approach. Being an International Player, successful candidates will have access to a strong and structured career path in Category Marketing.