Loyalty Manager - CRM

D R Newitt
Dubai (Emirate) (AE)
08 Feb 2019
08 Mar 2019
Business Sector
Food & Drink
Full Time
Contract Type

My client, a well known retail business in Dubai is currently looking for a CRM and Marketing Manager who will ensure loyalty programme is embedded at a brand level across all communications – online and offline.

Your responsibility would include but not limited too


  • Ensure loyalty programme is embedded at a brand level across all communications – online and offline 
  • Planning of loyalty lifecycle communication across various touchpoints and ensuring these are refreshed based on test and learn methodology 
  • Develop annual and monthly marketing calendars including offers to drive the Loyalty programme objectives like acquisition, retention, engagement and revenue generation across instore, CRM and digital activation channels 
  • Integration and maintenance of brand marketing calendars to loyalty comms calendar 
  • Own and drive all marketing and customer facing content and all collateral for the loyalty programme in line with the brand positioning and guidelines 
  • Devise brand strategy and promotion tactics through partners and influences
  • Direct and plan unique customer experiences to support the loyalty programme and act as rewards in line with the brand positioning
  • Develop and maintain customer experience and loyalty program strategic and tactical roadmap designed to increase the relevance of our personalized communication with our customers. 
  • Align communication activities across brand and programme level in order to manage frequency of communications to customer and loyalty base in a templatised manner 
  • Liaise and guide internal IT partners to deliver on loyalty objectives
  • Create campaign business case, KPI’s and ROI modelling for approval on marketing concepts 
  • Manage marketing budget utilization and forecast 
  • Review content and act as a custodian to the brand guidelines 
  • Coordinate work across teams to deliver new roadmap programs and experiences. 
  • Manage creative content – from campaign photo shoots to supplier, RTB and offer stories and content
  • Act as custodian of the Bi-monthly Magazine
  • Partner with the media house and agency to ensure the magazine delivers on the company positioning and meets ever changing consumer and shopper needs

What you need to succeed in this role 

  • 6 – 12 years’ experience in relevant marketing/ agency leadership role 
  • Outstanding attention to detail, time management and organisational skills 
  • Proven experience in handling multiple campaigns across multiple channels 
  • Good understanding on digital marketing including and not limited to social, paid, display, search engine etc. as well as digital platforms and technologies 
  • Exceptional interpersonal and people management skills, highly collaborative in nature 
  • Comfortable working across different time zones and territories 
  • Experience with SAP HYBRIS would be beneficial