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Client Insight Manager – LG

Employer
Retail Marketing Group
Location
Berkshire i.e. Reading and Weybridge
Salary
£40,000 plus £5,000 bonus per year
Closing date
13 Feb 2019

Job Details

CLIENT INSIGHT MANAGER

Reports to:                  Category Director

Department:                Client Service Team

Client:                          LG   

Brief: Proactively adding value to LG by increasing market share through delivering critical insight, data, reporting services whilst supporting strategic field operations. Identifying and utilising our resources to discover marketing and sales opportunities for LG, optimise our activities and measure their success. This role is client-facing, understanding their needs, managing expectations, effectively communicating and presenting key results. Therefore would require spending time each week at LG’s offices in Weybridge

Objectives

  • Understand LG’s insight needs through regular client meetings, and to build a network within the organisation in each area of the business and further maximise opportunities to provide a greater service whilst driving ROI visibility within Retail Marketing and client.
  • Take responsibility for the delivery of insights to LG across our full spectrum of services, proactively presenting recommendations and implementation plans to drive action to achieve results
  • Support rest of the account team by providing insight services ensuring visibility of commercial field team insight to drive relevant actions.
  • Review and evaluate longer term focusses which will drive results for the business           

Main responsibilities             

Insights and Project Management

  •  Accountable to drive a forward thinking approach which will deliver a clear strategy through a considered plan based on market, competitors, key drivers, seasonality, pricing and promotional activity.
  • Review the reporting input/output and operations across team to identify opportunities and from this implement change and processes to deliver ROI.
  • To influence and inspire the field operations teams across BU in order to achieve account KPI’s / objectives.
  • Overall accountability for the focus on specific projects to drive actionable change and improvement of results providing recommendations on how best to target LG consumers.
  • Optimise field marketing activities and investigate ROI impact (e.g. through trial-and-control studies).
  • Directly produce activity reporting, measurement and analytical support work, and manage reporting aspects of our field data-capture system.
  • Be an expert in utilising all our resources:
  • Sales data from the retailers, via LG
  • TGI from Kantar Media
  • Market data from Mintel and Euromonitor
  • Acorn & Retail Footprint from CACI
  • Primary research conducted by our field teams
  • Be aware of retailer, competitor and market intelligence which supports your ongoing knowledge of the industry and can ultimately impact the strategic direction of LG. 
  • To support senior management in supplier relationships, price negotiations and contractual T&C’s.

Client Relationships

  • To maintain and develop strong client relationships, including weekly meetings to review performance of the overall service against KPI’s agreed.
  • Work with AM’s on a weekly basis to drive strategic activity and adding value.
  • To validate and interpret results and produce a weekly summary to accompany client monthly reporting providing greater insight, identifying opportunities and driving recommendations for improvement.
  • To continually strive to develop the account, through strategic meetings and planning.

Business Development

  • Collaborating with the AM’s to monitor impact and ROI on budgets, ensuring sales and profit targets are met.
  • Working alongside the AM’s and finance team in the preparation and negotiation of the operating budget for the following year.
  • To develop a measurement of ROI for the operation, and identify and use financial levers to improve GP / profitability.
  • Take ownership of account risk and compliance, good governance, identification and resolution of risk (contractual, assessments, data)

Ideal candidate experience

  • Client management: full service exposure.
  • Proven experience to effectively communicate and present findings of insights to clients.
  • Strong analytical skills and a background in reporting and insights are essential for this role.
  • Producing visualisations and reports with Excel (advanced) and Tableau.
  • Managing project work; responsible for client liaising, planning and costings.
  • Experience with data: geodemographic, single-source survey, sales, and questionnaires.
  • Extra desirable (but not essential) software experience: mapping software, databases/SQL.

This job description may vary from time to time in accordance with business priorities and your terms and conditions.

Company

Retail Marketing Group offers bespoke marketing services to new, emerging and existing brands within the UK retail environment. Focusing on the IT, Electrical and Communications sectors our marketing services are tailored to fit your needs and driven to support your sales and marketing objectives.

Whatever your needs, from localised tactical initiatives to major marketing strategies, Retail Marketing Group is ready and able to help deliver you the results fast.Retail Marketing Group is a dynamic and energetic force in the market place benefiting from an established track record with over 10 years experience. During this time we have worked with a wide range of brands and built strong relationships with the major high street and out of town retailers.

Our Headquarters are based west of London and our staff based nationwide. Our experienced field sales teams are made up of both permanent and part time employees offering complete flexibility to our customers. Our approach to all who we work with is one of flexibility, innovation and enthusiasm, developing a harmonious working relationship between our staff, customers and retail partners.

RMG

Company info
Website
Telephone
0118 9070490
Location
Hatch Farm
Mill Lane
Sindlesham
Wokingham
Berkshire
RG41 5DF
GB

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