Shopper Marketing Manager - Iconic UK Brand

Catman Jobs
East Midlands Region
Competitive to attract the best
11 Jan 2019
30 Jan 2019
Business Sector
Food & Drink
Full Time
Contract Type

The Business

Our client has an iconic British brand with a fabulous vision of the future. To maintain this leadership position, they are seeking to appoint a high calibre Shopper Marketing Manager to take full responsibilities for shopper activities.

The Role

In this role you will:

  • Proactively manage activity across all retailers including presenting account and contact strategies for each account, all day to day activation and communication, trade presentations and those including buyers and customer planning teams
  • Liaise cross functionally where required to land in store shopper activity
  • Engage Retailer media agencies and creative agencies to implement initiatives based on shopper insight
  • Liaise with licensed partners to ensure budgets are being spent timely and effectively and share shopper learnings with them
  • Full ownership of ROI evaluation in accounts and present back to the commercial team
  • Understand how online and in store plans dovetail to create overall shopper campaigns
  • Regular retailer store visits to ensure activity has landed correctly, to track competitor activity and to understand shopper behaviour within the category
  • Take ownership of initiatives
  • Invoice Management and timely tracking of budget tracker
  • Ensure shopper activity planner is up to date with all tasks and deadlines
  • Ensure customer shopper plans are up to date with the latest activity and funding levels

The Candidate

To be a success you will:

  • Have experience of working with Multiple Retailers to execute branded shopper marketing plans
  • Have a working knowledge of common use data tools
  • Be a highly organised individual with good planning skills, attention to detail & the ability to manage cross functional relationships both within and outside of the company
  • Have an advanced level of written and oral communication skills are essential
  • Be analytical with good financial awareness
  • Have developed interpersonal skills and high personal credibility is required to interface between both internal functions and external customers to align both requirements and resolve issues
  • Be able to present and influence internal and external people
  • A passion for working within a branded environment

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