Sales Director (Fast growing FMCG brand) – up to £110,000 + 30% bonus + benefits

Central London
Package – Up to £110,000K Salary, up to 30% bonus + other fantastic benefits
11 Jan 2019
11 Feb 2019
Business Sector
Food & Drink
Full Time
Contract Type

The Sales Director reports directly to the Managing Director and is head of the sales department, responsible for the sales targets across the business. These objectives are defined in terms of turnover, profit and costs. The Sales Director will manage a team consisting of various levels of national and regional account managers covering Grocery & OOH, also including field sales. The Sales Director is expected to coach and develop the sales department and the wider organisation into a successful and thriving team based on our values and stimulates a culture of continuous improvement. The Sales Director role is a key part of the management team and will work closely with other functions such as marketing, category, operations, finance and will also be part of the Management Team. They will also be expected to contribute to the realization of the strategic business objectives.

The role

•Drawing up a long-term master plan for the development of the sales department in terms of mission and vision, strategy, clear milestones and desired results and in line with the business strategy.

•Preparation of annual objectives, action plan, budget and investment plan and the long-term master plan.

•Customer Account plans aligned with UFF objectives

•Communicate, delegate and follow objectives and action steps to all levels in the organisation.

•Sales conditions are built around a set of principles and rules of conduct that require adjustments that must be clearly transferred and formalized

•Key performance indicators: annual targets, action plan, budget ST and LT.

Leadership and People Management

•Role model for communicating the company values and UFF leadership competencies.

•Encouraging the involvement of everyone, with good cooperation and consultation within their own team and with other functions.

•Lead the sales department and individually coach the direct employees so that they realize their objectives and personal development plans.

•Developing the entire organisation in terms of culture, structure and competences in order to realize the long-term strategy.

•Drafting and following up a training plan for building the knowledge and skills of the organisation. Depending on the organisational structure and budgets set, follow-up of selection and recruitment and supervising organisational changes.

•Daily sales management.

•Active steering and monitoring of daily sales activities.

•Organise daily and weekly consultation for monitoring sales results, setting priorities and addressing important issues.

•Involve all employees in monitoring and realizing the daily objectives.

•Follow up and take care of customer relations and negotiations Key performance indicators: Sales figures Commercial Margin Distribution, promotions, off-shelf feature Performance of sales team.

•Continuous improvement & innovation Follow up/report KPIs in all result areas, initiate corrective actions and implement annual action plan.

•Stimulate culture of continuous improvement, improving the performance of the department.

•Introduce new products/formats (NPDs / EPDs) with marketing and category management Follow-up and optimize 4Ps in collaboration with category management.

•Key performance indicators: Annual improvement of KPIs Implementation of annual action plan Involvement of the framework, representatives and commercial employees in improvement initiatives Introductions / distribution rate.

Internal & external relations

•Contribute to the management team when benchmarking and expanding policy.

•Consult with and involve other functions for the realization of cross-functional objectives and important opportunities.

•Promoting a good social climate through frequent communication throughout the organisation.

•Maintaining good external relations with clients, professional associations.


•Vast experience in FMCG as a senior manager within sales.

•Customer and result oriented.

•Clear vision, that can translate into concrete objectives, systematic approach and action plans.

•People manager to the entire organisation, with intensive 1-2-1 coaching of direct employees.

•Strong communicator to all levels of the organisation. Strong negotiator within tightly defined conditions, strong persuasiveness.

•Entrepreneurship with a high sense of responsibility, a passion for numbers and courage to take initiatives.

•Inspirational Leader who can build a team and who is a strong team player for the entire organisation.

•Good knowledge of account management, category management, commercial & presentation techniques.

Package – Up to £110,000K Salary, up to 30% bonus + other fantastic benefits

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